{"title":"Rolex Datejust 31 278240","description":"\u003cp\u003eThe Datejust 31 reference 278240 is cased entirely in Oystersteel with a domed bezel, on Oyster and Jubilee bracelets. Our selection includes pink, silver, dark grey, mint green, black Roman, white Roman and blue Roman dials. Every watch is inspected and authenticated in our 47th Street showroom, with box and papers noted where present, and pieces held off-price are available on request.\u003c\/p\u003e","products":[{"product_id":"rolex-oyster-perpetual-datejust-31mm-278240-0010","title":"Rolex Oyster Perpetual Datejust 31mm | 278240-0010","description":"\u003cdiv class=\"col-12 col-md-6 no-gutter divSpacing pl-0 description-box\"\u003e\n\n\u003cp\u003eOystersteel case 31mm.\u003cbr\u003eDomed bezel.\u003cbr\u003eScrewed down crown.\u003cbr\u003eTwinlock double waterproofing system.\u003cbr\u003eDark grey dial.\u003cbr\u003eDate window covered with a cyclops lens.\u003cbr\u003eCaliber 2236 with 55-hour power reserve.\u003cbr\u003eFive-link jubilee bracelet.\u003cbr\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e\u003ch2\u003e Material \u003c\/h2\u003e\u003cdiv class=\"group-items mt-3\" style=\"\"\u003e\n\u003cdiv class=\"item d-flex\"\u003e\n\u003cdiv class=\"name-attribute\"\u003eCase material:\u003c\/div\u003e\n\u003cdiv class=\"attribute-value\"\u003eStainless steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"item d-flex\"\u003e\n\u003cdiv class=\"name-attribute\"\u003eBracelet material:\u003c\/div\u003e\n\u003cdiv class=\"attribute-value\"\u003eStainless steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"item d-flex\"\u003e\n\u003cdiv class=\"name-attribute\"\u003eBezel material:\u003c\/div\u003e\n\u003cdiv class=\"attribute-value\"\u003eStainless steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"item d-flex\"\u003e\n\u003cdiv class=\"name-attribute\"\u003eClasp material:\u003c\/div\u003e\n\u003cdiv class=\"attribute-value\"\u003eStainless steel\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003ch2\u003e Functions \u003c\/h2\u003e\u003cdiv class=\"group-items mt-3\" style=\"\"\u003e\n\u003cdiv class=\"item d-flex\"\u003e\n\u003cdiv class=\"attribute-value\"\u003eHours, minutes, seconds, date, chronometer.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":43902827692261,"sku":"104229","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/products\/public_3bc6d1d7-fae7-47f5-b285-38568388693f.png?v=1676560164"},{"product_id":"rolex-oyster-perpetual-datejust-31mm-278240-0018","title":"Rolex Oyster Perpetual Datejust 31mm | 278240-0018","description":"\u003cp\u003eProduct Description: Rolex Oyster Perpetual Datejust 31mm\u003c\/p\u003e\u003cp\u003eThis stunning timepiece from Rolex is a perfect combination of elegance and functionality. The 31mm case is made of stainless steel and 18k white gold, giving it a luxurious and durable finish. The fluted bezel is also crafted from 18k white gold, adding a touch of sophistication to the design.\u003c\/p\u003e\u003cp\u003eThe watch features a monobloc middle case, screw-down case back, and winding crown, all equipped with the Twinlock double waterproofness system. This ensures that the watch is waterproof up to 100 metres or 330 feet, making it suitable for everyday wear.\u003c\/p\u003e\u003cp\u003eThe dial is a beautiful blue color with Roman numerals, and a Cyclops lens over the date for easy reading. The scratch-resistant sapphire crystal protects the dial, ensuring its pristine appearance for years to come.\u003c\/p\u003e\u003cp\u003eThe movement of this watch is a Perpetual, mechanical, self-winding Calibre 2236, manufactured by Rolex. It has a precision of -2\/+2 sec\/day, and features a centre hour, minute, and seconds hands, as well as an instantaneous date with rapid setting. The stop-seconds function allows for precise time setting, while the Syloxi hairspring in silicon with patented geometry and high-performance paraflex shock absorbers ensure accurate timekeeping.\u003c\/p\u003e\u003cp\u003eThe watch is also a certified Superlative Chronometer, with both COSC and Rolex certification after casing. It has a power reserve of 55 hours and contains 31 jewels, with a frequency of 28.800 v.p.h.\u003c\/p\u003e\u003cp\u003eThe bracelet is made of stainless steel and features a Jubilee design with five-piece links. The concealed folding crownclasp adds to the sleek and seamless look of the watch. This timepiece is not only a functional accessory but also a statement piece that exudes luxury and style.\u003c\/p\u003e\u003cp\u003eMaterial Details:\u003c\/p\u003e\u003col\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eCase material: Stainless steel\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eBracelet material: Stainless steel\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eBezel material: Stainless steel\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eClasp material: Stainless steel\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eFunctions:\u003c\/p\u003e\u003col\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eHours\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eMinutes\u003c\/li\u003e\n\u003cli data-list=\"bullet\"\u003e\n\u003cspan class=\"ql-ui\" contenteditable=\"false\"\u003e\u003c\/span\u003eSeconds\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":43902839685349,"sku":"125300","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/products\/public_dd4fa464-20a8-4f68-be81-23a107872d96.png?v=1676560472"},{"product_id":"rolex-oyster-perpetual-datejust-31mm-278240-0004","title":"Rolex Oyster Perpetual Datejust 31mm | 278240-0004","description":"\u003cp\u003eProduct Title: Rolex Oyster Perpetual Datejust 31mm 278240-0004\u003c\/p\u003e\u003cp\u003eProduct URL: https:\/\/itsthattimenyc.com\/products\/rolex-oyster-perpetual-datejust-31mm-278240-0004\u003c\/p\u003e\u003cp\u003eThis multi-purpose watch is a must-have for any watch enthusiast. The Oystersteel case measures 31mm and is paired with a domed bezel for a sleek and classic look. The screwed down crown and Twinlock double waterproofing system ensure durability and water resistance. The white dial features elegant Roman numerals and a date window covered with a cyclops lens for easy reading. The watch is powered by the Caliber 2236 automatic movement with a power reserve of 55 hours and 31 jewels. With a frequency of 28.800 vph, this watch is not only stylish but also precise.\u003c\/p\u003e\u003cp\u003eThe case, bracelet, bezel, and clasp are all made of high-quality stainless steel, making this watch a long-lasting investment. The five-link jubilee bracelet adds a touch of sophistication to the overall design. This watch is not just a timepiece, but also a chronometer with functions including hours, minutes, seconds, and date. Whether you're dressing up for a special occasion or need a reliable everyday watch, the Rolex Oyster Perpetual Datejust 31mm is the perfect choice.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":43902891098341,"sku":"104666","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/products\/public_f456d043-b560-4da2-8575-428c1997a6dd.png?v=1676561410"},{"product_id":"rolex-oyster-perpetual-31mm-278240-0011","title":"Rolex Oyster Perpetual 31mm | 278240-0011","description":"\u003cp\u003eProduct Title: Rolex Oyster Perpetual 31mm 278240-0011\u003c\/p\u003e\u003cp\u003eExperience luxury and precision with the Rolex Oyster Perpetual 31mm watch. Crafted with a polished stainless steel case and twinlock crown, this timepiece exudes elegance and durability. The green dial features a fine sunray finish and is complemented by polished hands and applied index hour markers with luminous fill. A date window is displayed at 3 o'clock with a cyclops magnifying lens for easy reading.\u003c\/p\u003e\u003cp\u003ePowered by the in-house calibre 2236, this watch beats at 28,800 vph (4Hz) and has a power reserve of approximately 55 hours. It also features a Syloxi hairspring in silicon with patented geometry, high-performance Paraflex shock absorbers, and a bi-directional self-winding rotor for precise timekeeping.\u003c\/p\u003e\u003cp\u003eThe case, bracelet, bezel, and clasp are all made of high-quality stainless steel, ensuring longevity and a sleek appearance. This watch also offers essential functions such as hours, minutes, centre seconds, and date display. Elevate your style and stay on time with the Rolex Oyster Perpetual 31mm watch.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":43902900207845,"sku":"104314","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/products\/public_c60edc7c-486d-4d2a-b62c-3071d21c2df7.png?v=1676561596"},{"product_id":"rolex-datejust-278240-31mm-blue-roman-domed-bezel-oyster-oystersteel","title":"Rolex Datejust 31 Reference 278240-0017 Blue Roman Numeral Dial Oystersteel","description":"\u003cp\u003eSized at 31 mm, the round Oystersteel case follows Rolex's Oyster architecture: a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown that together deliver waterproofness to 100 metres \/ 330 feet. A scratch-resistant sapphire crystal sits above the dial, fitted with a Cyclops lens to magnify the instantaneous date display.\u003c\/p\u003e\u003cp\u003eThe blue dial is dressed with Roman numerals, offering a classic legibility that complements the domed bezel's profile. The Oystersteel Oyster bracelet is constructed from three-piece solid links and fastens via a folding Oysterclasp equipped with an Easylink 5 mm comfort extension link for a precise, adjustable fit.\u003c\/p\u003e\u003cp\u003eInside runs the Calibre 2236, a perpetual mechanical self-winding movement made by Rolex, certified as a Superlative Chronometer to a precision of -2\/+2 seconds per day after casing. Its Syloxi silicon hairspring with patented geometry and high-performance Paraflex shock absorbers underpin reliability, while bidirectional winding via the Perpetual rotor delivers a power reserve of approximately 55 hours. Stop-seconds allows for precise time setting.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919955599589,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278240-0017-blue-roman-oyster-1.jpg?v=1782916834"},{"product_id":"rolex-datejust-278240-31mm-dark-grey-roman-domed-bezel-jubilee-oystersteel","title":"Rolex Datejust 31 Ref. 278240-0016 Dark Grey Dial Domed Bezel Jubilee Oystersteel","description":"\u003cp\u003eMeasuring 31 mm across its round Oystersteel case, this Datejust 31 is built around Rolex's Oyster architecture — a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown that together deliver water resistance to 100 metres. A scratch-resistant sapphire crystal with a Cyclops lens over the date window sits above the dark grey dial, which is marked with Roman numerals and finished with a domed bezel.\u003c\/p\u003e\u003cp\u003eThe Oystersteel Jubilee bracelet features five-piece links and fastens with a concealed folding Crownclasp, lending the piece its distinctively refined wrist presence. Inside, the Calibre 2236 — a perpetual, mechanical, self-winding movement from Manufacture Rolex — offers a power reserve of approximately 55 hours, a precision rating of -2\/+2 seconds per day after casing, and a Syloxi silicon hairspring with Paraflex shock absorbers. Stop-seconds functionality allows for precise time setting.\u003c\/p\u003e\u003cp\u003eThe movement holds Superlative Chronometer status, reflecting both COSC certification and Rolex's own post-casing testing standards. Reference 278240-0016 is catalogued under the Datejust 31 family and represents the model in Oystersteel with this dark grey Roman dial configuration.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919955665125,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278240-0016-dark-grey-roman-jub-1.jpg?v=1782916835"},{"product_id":"rolex-datejust-278240-31mm-dark-grey-roman-domed-bezel-oyster-oystersteel","title":"Rolex Datejust 31 278240-0015 Oystersteel Dark Grey Roman Numeral Dial Oyster Bracelet","description":"\u003cp\u003eCrafted from Oystersteel, the 31 mm round case features a monobloc middle, screw-down case back, and a screw-down Twinlock winding crown for waterproofness to 100 metres. Scratch-resistant sapphire crystal protects the dial, and a Cyclops lens sits over the date window for easy legibility.\u003c\/p\u003e\u003cp\u003eThe dark grey dial is marked with Roman numerals and paired with a domed bezel, lending the watch a composed, understated character. The Oyster bracelet in Oystersteel is built from three-piece solid links and secures via a folding Oysterclasp with an Easylink 5 mm comfort extension link.\u003c\/p\u003e\u003cp\u003eInside runs Calibre 2236, a perpetual mechanical self-winding movement produced by Rolex, offering a power reserve of approximately 55 hours and precision of -2\/+2 seconds per day after casing. The oscillator incorporates a Syloxi silicon hairspring with patented geometry and Paraflex shock absorbers, and the movement holds Superlative Chronometer certification reflecting both COSC and Rolex standards after casing.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919955697893,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278240-0012-dark-grey-roman-oyster-1.jpg?v=1782916836"},{"product_id":"rolex-datejust-278240-31mm-dark-grey-domed-bezel-oyster-oystersteel","title":"Rolex Datejust 31 278240-0009 Dark Grey Dial Domed Bezel Oystersteel Oyster Bracelet","description":"\u003cp\u003eHoused in a 31 mm round Oystersteel case, this Datejust 31 features the classic Oyster architecture: a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown that delivers waterproofness to 100 metres \/ 330 feet. The domed bezel frames a scratch-resistant sapphire crystal fitted with a Cyclops lens over the date window.\u003c\/p\u003e\u003cp\u003eThe dark grey dial is equipped with a Chromalight display, providing long-lasting blue luminescence for reliable legibility in low-light conditions. At the heart of the watch sits Calibre 2236, a perpetual mechanical self-winding movement built by Rolex, featuring a Syloxi silicon hairspring with patented geometry and Paraflex shock absorbers. It delivers precision of -2\/+2 seconds per day after casing, a power reserve of approximately 55 hours, and holds Superlative Chronometer certification — meeting both COSC standards and Rolex's own post-casing requirements.\u003c\/p\u003e\u003cp\u003eThe watch rides on an Oystersteel Oyster bracelet composed of three-piece solid links, secured by a folding Oysterclasp with an Easylink 5 mm comfort extension link for easy on-wrist adjustment.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919955763429,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278240-0009-dark-grey-oyster-1.jpg?v=1782916837"},{"product_id":"rolex-datejust-278240-31mm-green-stick-domed-bezel-jubilee-oystersteel","title":"Rolex Datejust 31 278240-0012 Mint Green Dial Domed Bezel Jubilee Oystersteel","description":"\u003cp\u003eHoused in a 31mm round Oystersteel Oyster case, this Datejust 31 features a monobloc middle case, screw-down case back, and a screw-down winding crown with Twinlock double waterproofness — rated waterproof to 100 metres. Scratch-resistant sapphire crystal protects the dial, with a Cyclops lens positioned over the date window for effortless reading.\u003c\/p\u003e\u003cp\u003eThe mint green dial is fitted with stick indices and a Chromalight display offering long-lasting blue luminescence for low-light legibility. The domed bezel frames the dial cleanly, while the Oystersteel Jubilee bracelet — composed of five-piece links — fastens with a concealed folding Crownclasp.\u003c\/p\u003e\u003cp\u003eInside runs the Calibre 2236, a perpetual mechanical self-winding movement from Manufacture Rolex. It delivers precision of -2\/+2 seconds per day after casing, holds a power reserve of approximately 55 hours, and carries Superlative Chronometer certification combining COSC and Rolex's own post-casing standards. The oscillator incorporates a Syloxi silicon hairspring with patented geometry and high-performance Paraflex shock absorbers, wound bidirectionally via a Perpetual rotor.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919955828965,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278240-0012-green-stick-jub-1.jpg?v=1782916838"},{"product_id":"rolex-datejust-278240-31mm-white-roman-domed-bezel-oyster-oystersteel","title":"Rolex Datejust 31 278240-0003 White Roman Numeral Dial Domed Bezel Oystersteel Oyster Bracelet","description":"\u003cp\u003eHoused in a round 31 mm Oystersteel case, the Datejust 31 reference 278240-0003 is built around the classic Oyster architecture: a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown that together deliver water resistance to 100 metres \/ 330 feet. Scratch-resistant sapphire crystal with a Cyclops lens magnifies the date, while the domed bezel keeps the profile clean and timeless.\u003c\/p\u003e\u003cp\u003eThe white dial features Roman numeral hour markers and houses the Calibre 2236 — a perpetual, mechanical, self-winding movement manufactured by Rolex rated to a precision of -2\/+2 seconds per day after casing, qualifying it as a Superlative Chronometer (COSC certified, then further certified by Rolex post-casing). A Syloxi silicon hairspring with patented geometry works alongside Paraflex shock absorbers, and bidirectional winding via the Perpetual rotor provides a power reserve of approximately 55 hours. Functions include centre hour, minute, and seconds hands, an instantaneous date with rapid setting, and stop-seconds for precise time adjustment.\u003c\/p\u003e\u003cp\u003eThe watch rides on an Oystersteel Oyster bracelet composed of three-piece solid links and secured by a folding Oysterclasp fitted with an Easylink 5 mm comfort extension link, allowing easy on-the-fly sizing adjustments.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919955861733,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278240-0003-white-roman-oyster-1.jpg?v=1782916839"},{"product_id":"rolex-datejust-278240-31mm-black-roman-domed-bezel-jubilee-oystersteel","title":"Rolex Datejust 31 278240-0002 Black Roman Numeral Dial Domed Bezel Jubilee Oystersteel","description":"\u003cp\u003eBuilt around a 31 mm round Oystersteel case, this Datejust 31 features a monobloc middle case construction with a screw-down case back and screw-down winding crown secured by Rolex's Twinlock double waterproofness system. The case is water-resistant to 100 metres and is fitted with a scratch-resistant sapphire crystal housing a Cyclops lens positioned over the date window.\u003c\/p\u003e\u003cp\u003eThe black dial is dressed with Roman numeral indices, while the domed bezel gives the watch a classic, understated profile. The Jubilee bracelet — crafted in Oystersteel with five-piece links — fastens via a concealed folding Crownclasp for a secure and refined fit on the wrist.\u003c\/p\u003e\u003cp\u003eInside runs the Calibre 2236, a perpetual mechanical self-winding movement produced by Rolex. It offers a power reserve of approximately 55 hours, a precision rating of -2\/+2 seconds per day after casing, and is certified as a Superlative Chronometer through both COSC and Rolex's own post-casing certification. The oscillator incorporates a Syloxi silicon hairspring with patented geometry and Paraflex shock absorbers, while the movement winds bidirectionally via a Perpetual rotor.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919957106917,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278240-0002-black-roman-jub-1.jpg?v=1782916841"},{"product_id":"rolex-datejust-278240-31mm-black-roman-domed-bezel-oyster-oystersteel","title":"Rolex Datejust 31 278240-0001 Oystersteel Black Roman Numeral Dial Oyster Bracelet","description":"\u003cp\u003eMeasuring 31 mm in diameter, the round Oystersteel case is built around a monobloc middle case with a screw-down case back and screw-down winding crown employing a Twinlock double waterproofness system. A scratch-resistant sapphire crystal protects the dial and carries a Cyclops lens over the date aperture, while the case maintains water resistance to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe black dial displays the time through Roman numerals and a date complication with rapid setting, complemented by centre hour, minute, and seconds hands with stop-seconds functionality for precise time setting. The domed bezel frames the dial with clean, unadorned lines suited to the overall proportions of the 31 mm case.\u003c\/p\u003e\u003cp\u003ePower comes from Calibre 2236, a Manufacture Rolex perpetual mechanical self-winding movement with bidirectional winding via a Perpetual rotor and a power reserve of approximately 55 hours. The oscillator features a Syloxi silicon hairspring with patented geometry and Paraflex shock absorbers, achieving a precision of -2\/+2 seconds per day after casing — earning Superlative Chronometer status through both COSC and Rolex certification. The Oystersteel Oyster bracelet fastens with a folding Oysterclasp fitted with an Easylink 5 mm comfort extension link.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919957172453,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278240-0001-black-roman-oyster-1.jpg?v=1782916842"},{"product_id":"rolex-datejust-278240-31mm-pink-roman-domed-bezel-jubilee-oystersteel","title":"Rolex Datejust 31 278240-0014 Pink Roman Numeral Dial Domed Bezel Jubilee Oystersteel","description":"\u003cp\u003eReference 278240-0014 houses a round 31 mm Oystersteel case built on Rolex's Oyster architecture, featuring a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown. Scratch-resistant sapphire crystal protects the dial, with a Cyclops lens positioned over the date window, and the watch is waterproof to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe pink dial is marked with Roman numerals, while the domed bezel frames the case with understated elegance. The Oystersteel Jubilee bracelet, composed of five-piece links, fastens via a concealed folding Crownclasp for a secure and refined fit on the wrist.\u003c\/p\u003e\u003cp\u003eInside beats the Calibre 2236, a perpetual mechanical self-winding movement manufactured by Rolex. It delivers a precision of -2\/+2 seconds per day after casing — achieving Superlative Chronometer status through both COSC and Rolex certification — and offers a power reserve of approximately 55 hours. The oscillator features a Syloxi hairspring in silicon with patented geometry, complemented by Paraflex shock absorbers, while bidirectional winding is accomplished via the Perpetual rotor.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919957205221,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278240-0014-pink-roman-jub-1.jpg?v=1782916842"},{"product_id":"rolex-datejust-278240-31mm-pink-roman-domed-bezel-oyster-oystersteel","title":"Rolex Datejust 31 278240-0013 Pink Roman Numeral Dial Domed Bezel Oystersteel Oyster Bracelet","description":"\u003cp\u003eAt 31 mm, the Datejust 31 houses its round Oystersteel case around a pink dial marked with Roman numeral hour indicators. Scratch-resistant sapphire crystal sits above the dial, complete with a Cyclops lens magnifying the date, while the domed bezel frames the presentation with quiet restraint. The monobloc middle case pairs with a screw-down case back and a screw-down Twinlock winding crown, delivering water resistance to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe three-piece solid-link Oyster bracelet is crafted in Oystersteel and secured by a folding Oysterclasp fitted with an Easylink 5 mm comfort extension link. Inside, Calibre 2236 — a perpetual, mechanical, self-winding movement from Manufacture Rolex — drives centre hour, minute, and seconds hands alongside an instantaneous date with rapid setting and stop-seconds for precise time setting. A Syloxi silicon hairspring with patented geometry and Paraflex shock absorbers contribute to a precision rating of -2\/+2 seconds per day after casing, with a power reserve of approximately 55 hours.\u003c\/p\u003e\u003cp\u003eThe movement holds Superlative Chronometer certification, reflecting both COSC testing and Rolex's own certification standard applied after casing. Reference 278240-0013 is a study in understated, well-engineered watchmaking dressed in a softly toned pink dial.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919957434597,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278240-0013-pink-roman-oyster-1.webp?v=1782916843"},{"product_id":"rolex-datejust-278240-31mm-pink-index-domed-bezel-jubilee-oystersteel","title":"Rolex Datejust 31 278240-0008 Pink Dial Domed Bezel Jubilee Oystersteel","description":"\u003cp\u003eHoused in a 31 mm round Oystersteel case, this Datejust 31 is built around the Oyster architecture: a monobloc middle case, screw-down case back, and a screw-down winding crown featuring the Twinlock double waterproofness system, together delivering water resistance to 100 metres \/ 330 feet. Scratch-resistant sapphire crystal with a Cyclops lens over the date keeps the dial easy to read at a glance.\u003c\/p\u003e\u003cp\u003eThe pink dial is fitted with index hour markers and a Chromalight display offering long-lasting blue luminescence. The domed bezel frames the dial with a clean, unfussy profile, while the Oystersteel Jubilee bracelet — composed of five-piece links — fastens with a concealed folding Crownclasp for a secure, refined fit on the wrist.\u003c\/p\u003e\u003cp\u003ePower comes from Calibre 2236, a perpetual, mechanical, self-winding movement from Manufacture Rolex. The calibre runs at -2\/+2 seconds per day after casing, carries a Superlative Chronometer designation reflecting both COSC and Rolex certification, and offers approximately 55 hours of power reserve. Its Syloxi silicon hairspring with patented geometry and Paraflex shock absorbers contribute to its precision and resilience.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919957467365,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278240-0008-pink-jub-1.jpg?v=1782916844"},{"product_id":"rolex-datejust-278240-31mm-silver-index-domed-bezel-jubilee-oystersteel","title":"Rolex Datejust 31 278240-0006 Silver Dial Domed Bezel Jubilee Oystersteel","description":"\u003cp\u003eAt 31 mm, this Datejust 31 wears a round Oystersteel case built around a monobloc middle with a screw-down case back and screw-down winding crown employing Rolex's Twinlock double waterproofness system, keeping the watch waterproof to 100 metres. A scratch-resistant sapphire crystal with a Cyclops lens over the date sits above the silver dial, which features a Chromalight display delivering long-lasting blue luminescence for excellent legibility. The domed bezel completes the case's clean silhouette.\u003c\/p\u003e\u003cp\u003eThe watch rides on an Oystersteel Jubilee bracelet composed of five-piece links and closes with a concealed folding Crownclasp. Inside beats the self-winding Calibre 2236 — a perpetual, mechanical movement manufactured by Rolex — offering a power reserve of approximately 55 hours and a precision rating of -2\/+2 seconds per day after casing. The oscillator employs a Syloxi hairspring in silicon with patented geometry alongside Paraflex shock absorbers, and the movement carries Superlative Chronometer certification, reflecting both COSC testing and Rolex's own post-casing standards.\u003c\/p\u003e\u003cp\u003eFunctions include centre hour, minute, and seconds hands, an instantaneous date display with rapid setting, and a stop-seconds mechanism for precise time setting. Reference 278240-0006 represents the Datejust 31 in a versatile, sport-elegant configuration that transitions effortlessly across occasions.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919957598437,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278240-0006-silver-jub-1.jpg?v=1782916847"},{"product_id":"rolex-datejust-278240-31mm-silver-index-domed-bezel-oyster-stainless-steel","title":"Rolex Datejust 31 Ref. 278240-0005 Silver Dial Domed Bezel Oyster Bracelet Oystersteel","description":"\u003cp\u003eHoused in a 31 mm round Oystersteel case, this Datejust 31 features the classic Oyster architecture: a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown that delivers waterproofness to 100 metres \/ 330 feet. A scratch-resistant sapphire crystal with a Cyclops lens magnifies the date, while the domed bezel frames the watch with understated elegance.\u003c\/p\u003e\u003cp\u003eThe silver dial is fitted with index hour markers and a Chromalight display offering long-lasting blue luminescence for clear legibility in low light. Inside, the Calibre 2236 — a perpetual, mechanical, self-winding movement from Manufacture Rolex — provides a power reserve of approximately 55 hours, a precision of -2\/+2 seconds per day after casing, and Superlative Chronometer certification combining COSC testing with Rolex's own post-casing standards. The oscillator employs a Syloxi silicon hairspring with patented geometry alongside Paraflex shock absorbers.\u003c\/p\u003e\u003cp\u003eThe watch is worn on an Oystersteel Oyster bracelet composed of three-piece solid links and secured by a folding Oysterclasp with an Easylink 5 mm comfort extension link, allowing for easy on-the-wrist adjustment.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919957795045,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278240-0005-silver-oyster-1.jpg?v=1782916848"},{"product_id":"rolex-datejust-278240-0007-pink-dial-31-mm-oyster-bracelet","title":"Rolex Datejust 31 278240-0007 Pink Dial Stainless Steel Oyster Bracelet","description":"\u003cp\u003eAnchored by a 31 mm Oystersteel case, this Datejust 31 wears its pink sunray dial with quiet confidence. The date display sits behind the signature Cyclops lens, keeping the calendar reading clear at a glance, while the sapphire crystal and screw-down Twinlock crown reinforce the case's 100 m water resistance.\u003c\/p\u003e\u003cp\u003eInside, the self-winding calibre 2236 beats with a Syloxi hairspring, earning Rolex Superlative Chronometer certification for accuracy of −2\/+2 seconds per day. A power reserve of approximately 55 hours means the watch keeps running well through days off the wrist.\u003c\/p\u003e\u003cp\u003ePresented in new condition and accompanied by the original box and papers, this Datejust 31 arrives on a stainless steel Oyster bracelet — a combination that suits both everyday wear and more considered occasions.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864160202981,"sku":"J143492","price":11400.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/rolex-278240-0007.webp?v=1789413205"}],"url":"https:\/\/itsthattimenyc.com\/collections\/rolex-datejust-278240.oembed","provider":"It's That Time ","version":"1.0","type":"link"}