{"title":"Rolex Datejust 31 278243","description":"\u003cp\u003eThe Datejust 31 reference 278243 pairs an Oystersteel case with 18k yellow gold and a domed bezel, on Oyster and Jubilee bracelets. Our selection includes champagne, white, white Roman, silver, dark grey, olive green and green motif dials, with mother-of-pearl and diamond-set among them. Every watch is inspected and authenticated in our 47th Street showroom, with box and papers noted where present, and pieces held off-price are available on request.\u003c\/p\u003e","products":[{"product_id":"rolex-oyster-perpetual-datejust-31mm-278243-0003","title":"Rolex Oyster Perpetual Datejust 31mm | 278243-0003","description":"\u003cp\u003eIntroducing the Rolex Oyster Perpetual Datejust 31mm\u003c\/p\u003e\u003cp\u003eElevate your style with this stunning timepiece from Rolex. The Oyster Perpetual Datejust 31mm is a perfect combination of elegance and functionality. Its Oyster architecture, featuring a monobloc middle case and screw-down case back and winding crown, ensures durability and water resistance up to 100 metres. The 31mm diameter case is crafted from a luxurious blend of Oystersteel and 18 ct yellow gold, giving it a timeless and sophisticated look.\u003c\/p\u003e\u003cp\u003eThe domed bezel adds a touch of glamour to the watch, while the scratch-resistant sapphire crystal with a Cyclops lens over the date ensures clear visibility. The self-winding movement, powered by the high-performance Syloxi hairspring in silicon, guarantees precision with a deviation of only -2\/+2 seconds per day. The watch also features a stop-seconds function for precise time setting.\u003c\/p\u003e\u003cp\u003eThe Oyster bracelet, made of flat three-piece links, is also crafted from the same Yellow Rolesor material as the case, giving the watch a cohesive and luxurious look. The folding Oysterclasp with Easylink 5 mm comfort extension link allows for a perfect fit on your wrist. With a power reserve of approximately 55 hours, this watch is perfect for everyday wear or special occasions.\u003c\/p\u003e\u003cp\u003eUpgrade your watch collection with the Rolex Oyster Perpetual Datejust 31mm. Order now from our e-commerce store and experience the luxury and precision of a Rolex timepiece.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":43902888444133,"sku":"104720","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/products\/public_b50c80b4-1e61-4593-9154-836f768dc423.png?v=1676561359"},{"product_id":"rolex-datejust-31mm-278243-0004-silver-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278243-0004 Silver Diamond Dial Yellow Rolesor Jubilee Watch","description":"\u003cp\u003eMeasuring 31 mm across, the Datejust 31 is built around a monobloc middle case in Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — with a screw-down case back and a screw-down winding crown featuring the Twinlock double waterproofness system. A scratch-resistant sapphire crystal with a Cyclops lens over the date sits above the domed bezel, and the watch is waterproof to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe silver dial carries Roman numeral hour markers set with diamonds, with the large VI further adorned by 11 diamonds. Powering the watch is Rolex Calibre 2236, a perpetual, mechanical, self-winding movement certified as a Superlative Chronometer to a precision of -2\/+2 seconds per day after casing. Its Syloxi silicon hairspring with patented geometry and Paraflex shock absorbers support a bidirectional Perpetual rotor and an approximate 55-hour power reserve.\u003c\/p\u003e\u003cp\u003eThe five-piece-link Jubilee bracelet is crafted in matching Yellow Rolesor and fastens with a concealed folding Crownclasp, completing the watch's harmonious two-material construction.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919887999205,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0004-silverromandiamond-domed-jubilee.jpg?v=1782916131"},{"product_id":"rolex-datejust-31mm-278243-0016-olive-green-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278243-0016 Olive Green Diamond Dial Yellow Rolesor Jubilee Watch","description":"\u003cp\u003eCrafted in Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — the 31 mm Oyster case features a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown offering waterproofness to 100 metres. A domed bezel and scratch-resistant sapphire crystal with a Cyclops lens over the date complete the case architecture.\u003c\/p\u003e\u003cp\u003eThe olive green dial is set with diamonds, with the large VI position adorned by 11 diamonds and Roman numeral hour markers throughout. The Jubilee bracelet, also rendered in Yellow Rolesor with five-piece links, fastens via a concealed folding Crownclasp for a polished, seamless look on the wrist.\u003c\/p\u003e\u003cp\u003ePowering the watch is the Calibre 2236, a perpetual mechanical self-winding movement manufactured by Rolex. It delivers a precision rating of -2\/+2 seconds per day after casing, an approximately 55-hour power reserve, bidirectional winding via a Perpetual rotor, and a Syloxi silicon hairspring paired with Paraflex shock absorbers. The movement carries Superlative Chronometer certification, reflecting both COSC testing and Rolex's own post-casing standards.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919888064741,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0016-greenromandiamond-domed-jubilee.jpg?v=1782916132"},{"product_id":"rolex-datejust-31mm-278243-0018-dark-grey-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278243-0018 Dark Grey Diamond Dial Yellow Rolesor Jubilee Watch","description":"\u003cp\u003eSized at 31 mm, the Datejust 31 ref. 278243-0018 is built around a Yellow Rolesor case — Rolex's combination of Oystersteel and yellow gold — featuring a domed bezel, scratch-resistant sapphire crystal with a Cyclops lens over the date, and a screw-down crown equipped with the Twinlock double waterproofness system. The Oyster architecture includes a monobloc middle case and screw-down case back, delivering water resistance to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe dark grey dial is set with diamonds, with the large VI position accented by 11 diamonds and Roman numeral hour markers throughout. A matching Yellow Rolesor Jubilee bracelet with five-piece links secures via a concealed folding Crownclasp, carrying the same two-material combination across the entire piece.\u003c\/p\u003e\u003cp\u003eInside runs the Calibre 2236, a perpetual mechanical self-winding movement bearing Manufacture Rolex origins. It features a Syloxi silicon hairspring with patented geometry, Paraflex shock absorbers, bidirectional winding via a Perpetual rotor, a power reserve of approximately 55 hours, and a precision rating of -2\/+2 seconds per day after casing. The movement holds Superlative Chronometer certification, reflecting both COSC testing and Rolex's own post-casing standards.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919888163045,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0018-darkgreyromandiamond-domed-jubilee.jpg?v=1782916133"},{"product_id":"rolex-datejust-31mm-278243-0028-white-mother-of-pearl-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278243-0028 White Mother-of-Pearl Diamond Dial Yellow Rolesor Jubilee Watch","description":"\u003cp\u003eCrafted from Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — the 31 mm Oyster case features a monobloc middle case, screw-down case back, and a domed bezel. A scratch-resistant sapphire crystal with a Cyclops lens magnifies the date display, while the screw-down winding crown employs the Twinlock double waterproofness system, keeping the watch waterproof to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe white mother-of-pearl dial is set with diamonds held in 18 kt gold settings, lending the piece its distinctive character. The five-piece-link Jubilee bracelet shares the same Yellow Rolesor construction as the case and fastens with a concealed folding Crownclasp.\u003c\/p\u003e\u003cp\u003eInside runs the Calibre 2236, a perpetual, mechanical, self-winding movement manufactured by Rolex. It features a Syloxi hairspring in silicon with patented geometry, high-performance Paraflex shock absorbers, bidirectional winding via a Perpetual rotor, an approximately 55-hour power reserve, and a precision rating of -2\/+2 seconds per day after casing. The movement carries Superlative Chronometer certification, reflecting both COSC testing and Rolex's own post-casing standards.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919888195813,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0028-whitemop-domed-jubilee.jpg?v=1782916134"},{"product_id":"rolex-datejust-31mm-278243-0020-silver-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278243-0020 Silver Diamond-Set Dial Yellow Rolesor Jubilee Watch","description":"\u003cp\u003eSized at 31 mm, the case is crafted in Yellow Rolesor — a combination of Oystersteel and yellow gold — with a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown for waterproofness to 100 metres. A scratch-resistant sapphire crystal with Cyclops lens magnifies the date, while the domed bezel frames the dial with understated elegance.\u003c\/p\u003e\u003cp\u003eThe silver dial is set with diamonds mounted in 18 kt gold settings, lending the watch its diamond designation. The Jubilee bracelet, rendered in matching Yellow Rolesor with five-piece links, fastens via a concealed folding Crownclasp for a seamless, polished look at the wrist.\u003c\/p\u003e\u003cp\u003eInside runs the Calibre 2236, a perpetual mechanical self-winding movement manufactured by Rolex. It features a Syloxi silicon hairspring with patented geometry, Paraflex shock absorbers, bidirectional winding via a Perpetual rotor, and an approximately 55-hour power reserve. Precision is rated at -2\/+2 seconds per day after casing, and the movement carries Superlative Chronometer certification — reflecting both COSC and Rolex's own post-casing standards.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919888720101,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0020-silverdiamond-domed-jubilee.jpg?v=1782916135"},{"product_id":"rolex-datejust-31mm-278243-0026-champagne-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278243-0026 Champagne Diamond Dial Yellow Rolesor Jubilee Watch","description":"\u003cp\u003eAt 31 mm, this Datejust 31 is built around a Yellow Rolesor construction — a combination of Oystersteel and yellow gold — for both the Oyster case and the Jubilee bracelet. The case features a monobloc middle, screw-down case back, and a screw-down Twinlock winding crown, delivering water resistance to 100 metres \/ 330 feet. A domed bezel and scratch-resistant sapphire crystal with a Cyclops lens over the date complete the case architecture.\u003c\/p\u003e\u003cp\u003eThe champagne-colour dial is set with diamonds mounted in 18 kt gold settings, adding a layer of warmth that complements the yellow gold elements throughout the watch. A concealed folding Crownclasp secures the five-piece link Jubilee bracelet at the wrist.\u003c\/p\u003e\u003cp\u003ePower comes from the Calibre 2236, a perpetual, mechanical, self-winding movement manufactured by Rolex. It offers a precision rating of -2\/+2 seconds per day after casing, an approximately 55-hour power reserve, bidirectional winding via a Perpetual rotor, and a Syloxi silicon hairspring with Paraflex shock absorbers. The movement holds Superlative Chronometer certification, reflecting both COSC testing and Rolex's own post-casing standards.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919888851173,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0026-champagnediamond-domed-jubilee.jpg?v=1782916135"},{"product_id":"rolex-datejust-31mm-278243-0030-olive-green-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 Reference 278243-0030 Olive Green Diamond Dial Yellow Rolesor Jubilee Watch","description":"\u003cp\u003eMeasuring 31 mm, the case is constructed in Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — with a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown. A domed bezel frames the scratch-resistant sapphire crystal, which features a Cyclops lens over the date window. The case is waterproof to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe olive green dial is set with diamonds held in 18 kt gold settings, bringing depth and texture to the face of the watch. The matching Yellow Rolesor Jubilee bracelet features five-piece links and fastens with a concealed folding Crownclasp, carrying the same two-material composition across the entire piece.\u003c\/p\u003e\u003cp\u003eInside runs the Calibre 2236, a perpetual mechanical self-winding movement from Manufacture Rolex. It delivers a precision of -2\/+2 seconds per day after casing, offers approximately 55 hours of power reserve, and is certified as a Superlative Chronometer — meeting both COSC standards and Rolex's own post-casing certification. The oscillator features a Syloxi silicon hairspring with patented geometry and Paraflex shock absorbers, while bidirectional winding is achieved via a Perpetual rotor.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919888883941,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-78243-0030-greendiamond-domed-jubilee.jpg?v=1782916136"},{"product_id":"rolex-datejust-31mm-278243-0022-dark-grey-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278243-0022 Dark Grey Diamond Dial Yellow Rolesor Jubilee Watch","description":"\u003cp\u003eAt 31 mm, this Datejust 31 is built around a monobloc middle case crafted in Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — and sealed with a screw-down case back and screw-down Twinlock winding crown for waterproofness to 100 metres. A domed bezel frames scratch-resistant sapphire crystal with a Cyclops lens magnifying the date display.\u003c\/p\u003e\u003cp\u003eThe dark grey dial is set with diamonds held in 18 kt gold settings, lending quiet depth and sparkle to the face. Hour, minute, and seconds hands work alongside an instantaneous date with rapid setting and a stop-seconds function for precise adjustment. The Jubilee bracelet, also rendered in Yellow Rolesor with five-piece links, fastens via a concealed folding Crownclasp.\u003c\/p\u003e\u003cp\u003ePower comes from Rolex Calibre 2236, a perpetual mechanical self-winding movement featuring a Syloxi silicon hairspring with patented geometry and Paraflex shock absorbers. It delivers a precision of -2\/+2 seconds per day after casing, an approximately 55-hour power reserve, and carries Superlative Chronometer certification — meeting both COSC standards and Rolex's own post-casing testing.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919889146085,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0022-darkgreydiamond-domed-jubilee.jpg?v=1782916137"},{"product_id":"rolex-datejust-31mm-278243-0024-black-mother-of-pearl-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 Reference 278243-0024 Yellow Rolesor Jubilee Watch with Black Mother-of-Pearl Diamond Dial","description":"\u003cp\u003eCrafted from Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — the 31 mm Oyster case features a monobloc middle construction, screw-down case back, and a domed bezel. The screw-down winding crown employs a Twinlock double waterproofness system, and the watch is waterproof to 100 metres. Scratch-resistant sapphire crystal with a Cyclops lens over the date completes the case.\u003c\/p\u003e\u003cp\u003eThe dial is finished in black mother-of-pearl and set with diamonds held in 18 kt gold settings, lending the piece a rich interplay of depth and brilliance. The five-piece link Jubilee bracelet is rendered in matching Yellow Rolesor and fastens via a concealed folding Crownclasp, keeping the overall look clean and cohesive.\u003c\/p\u003e\u003cp\u003eInside, Rolex's Calibre 2236 — a perpetual, mechanical, self-winding movement — delivers a precision of -2\/+2 seconds per day after casing and carries Superlative Chronometer certification, combining COSC standards with Rolex's own post-casing verification. The Syloxi silicon hairspring with patented geometry, high-performance Paraflex shock absorbers, and a bidirectional Perpetual rotor contribute to an approximately 55-hour power reserve.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919889178853,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0024-blackmop-domed-jubilee.jpg?v=1782916138"},{"product_id":"rolex-datejust-31mm-278243-0002-white-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278243-0002 White Dial Yellow Rolesor Jubilee Bracelet Watch","description":"\u003cp\u003eMeasuring 31 mm across, the Oyster case is crafted in Yellow Rolesor, blending Oystersteel and yellow gold throughout both the case and bracelet. A domed bezel frames scratch-resistant sapphire crystal fitted with a Cyclops lens over the date window, while the screw-down winding crown employs a Twinlock double waterproofness system — together delivering water resistance to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe white dial features Roman numeral indexes and is accompanied by centre hour, minute, and seconds hands. An instantaneous date display with rapid setting and a stop-seconds function round out the dial's practical appointments. The Jubilee bracelet closes with a concealed folding Crownclasp, maintaining the refined character of the Yellow Rolesor pairing.\u003c\/p\u003e\u003cp\u003ePower comes from the Calibre 2236, a perpetual mechanical self-winding movement of Manufacture Rolex origin. Bidirectional winding via a Perpetual rotor delivers approximately 55 hours of power reserve, and the oscillator relies on a Syloxi silicon hairspring with patented geometry alongside Paraflex shock absorbers. The movement holds Superlative Chronometer certification — combining COSC testing with Rolex's own post-casing standard — achieving a precision of -2\/+2 seconds per day.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919889440997,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0002-whiteroman-domed-jubilee.jpg?v=1782916139"},{"product_id":"rolex-datejust-31mm-278243-0014-champagne-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 Reference 278243-0014 Champagne Dial Yellow Rolesor Jubilee Watch","description":"\u003cp\u003eHoused in a 31 mm Oyster case crafted from Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — the Datejust 278243-0014 features a monobloc middle case, screw-down case back, and a screw-down winding crown with Twinlock double waterproofness. A domed bezel frames the scratch-resistant sapphire crystal, which carries a Cyclops lens positioned directly over the date window. The case is waterproof to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe champagne-colour dial is fitted with index hour markers and presents the date through Rolex's characteristic magnified aperture. The watch rides on a five-piece-link Jubilee bracelet in matching Yellow Rolesor, secured by a concealed folding Crownclasp that keeps the profile clean and seamless at the wrist.\u003c\/p\u003e\u003cp\u003ePowering the watch is the Calibre 2236, a perpetual, mechanical, self-winding movement manufactured by Rolex. It incorporates a Syloxi silicon hairspring with patented geometry, Paraflex shock absorbers, and bidirectional winding via a Perpetual rotor. The movement delivers a precision of -2\/+2 seconds per day after casing, an approximately 55-hour power reserve, and carries Superlative Chronometer certification — combining COSC testing with Rolex's own post-casing standards.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919889506533,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0014-champagne-domed-jubilee.jpg?v=1782916141"},{"product_id":"rolex-datejust-31mm-278243-0015-olive-green-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 Reference 278243-0015 Olive Green Diamond Dial Yellow Rolesor Oyster Watch","description":"\u003cp\u003eCrafted in Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — the 31 mm Oyster case features a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown delivering waterproofness to 100 metres. A domed bezel and scratch-resistant sapphire crystal with a Cyclops lens over the date complete the case architecture.\u003c\/p\u003e\u003cp\u003eThe olive green dial is set with diamonds, with the large VI marker alone featuring 11 diamonds. The three-piece solid-link Oyster bracelet is rendered in matching Yellow Rolesor and fastens via a folding Oysterclasp with an Easylink 5 mm comfort extension link. Inside, the Manufacture Rolex Calibre 2236 — a perpetual, mechanical, self-winding movement — delivers a precision rating of -2\/+2 seconds per day after casing, a Syloxi silicon hairspring with Paraflex shock absorbers, and approximately 55 hours of power reserve. The movement carries Superlative Chronometer certification reflecting both COSC and Rolex's own post-casing standards.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919889604837,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0015-greenromandiamond-domed-oyster.jpg?v=1782916141"},{"product_id":"rolex-datejust-31mm-278243-0017-dark-grey-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 Reference 278243-0017 Dark Grey Diamond Dial Yellow Rolesor Oyster Watch","description":"\u003cp\u003eAt 31 mm, this Datejust 31 presents a dark grey dial adorned with diamonds, including a large VI index set with 11 diamonds and Roman numeral hour markers throughout. The domed bezel and scratch-resistant sapphire crystal — fitted with a Cyclops lens over the date window — complete a refined, jewel-touched face. The case is constructed in Yellow Rolesor, Rolex's combination of Oystersteel and yellow gold, featuring a monobloc middle case, screw-down case back, and a Twinlock double-waterproofness winding crown rated to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe matching Oyster bracelet is built from three-piece solid links in the same Yellow Rolesor combination, secured by a folding Oysterclasp with an Easylink 5 mm comfort extension link. Inside runs the Calibre 2236, a perpetual mechanical self-winding movement developed by Manufacture Rolex. It features a Syloxi silicon hairspring with patented geometry, Paraflex shock absorbers, bidirectional winding via a Perpetual rotor, approximately 55 hours of power reserve, and a precision rating of -2\/+2 seconds per day after casing.\u003c\/p\u003e\u003cp\u003eThe Calibre 2236 carries Superlative Chronometer certification, reflecting both COSC testing and Rolex's own post-casing verification. Functions include centre hour, minute, and seconds hands, an instantaneous date with rapid setting, and stop-seconds for precise time adjustment — practical mechanics wrapped in an elegantly appointed case.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919889670373,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0017-darkgreyromandiamond-domed-oyster.jpg?v=1782916142"},{"product_id":"rolex-datejust-31mm-278243-0027-white-mother-of-pearl-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278243-0027 White Mother-of-Pearl Diamond Dial Yellow Rolesor Oyster Watch","description":"\u003cp\u003eHoused in a 31 mm Yellow Rolesor case — Rolex's signature blend of Oystersteel and yellow gold — this Datejust 31 features the Oyster architecture's monobloc middle case, screw-down case back, and screw-down winding crown with Twinlock double waterproofness, delivering water resistance to 100 metres \/ 330 feet. A scratch-resistant sapphire crystal with a Cyclops lens over the date sits above a domed bezel, completing the case profile.\u003c\/p\u003e\u003cp\u003eThe dial is rendered in white mother-of-pearl and set with diamonds held in 18 kt gold settings, lending it a quietly luminous character. The three-piece solid-link Oyster bracelet shares the same Yellow Rolesor composition as the case, and fastens via a folding Oysterclasp equipped with an Easylink 5 mm comfort extension link.\u003c\/p\u003e\u003cp\u003eInside runs the Calibre 2236, a perpetual, mechanical, self-winding movement produced by Manufacture Rolex. It features a Syloxi silicon hairspring with patented geometry, high-performance Paraflex shock absorbers, bidirectional winding via a Perpetual rotor, an approximately 55-hour power reserve, and stop-seconds for precise time setting. The movement carries Superlative Chronometer certification, reflecting both COSC testing and Rolex's own post-casing standards.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919889735909,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0027-whitemop-domed-oyster.jpg?v=1782916143"},{"product_id":"rolex-datejust-31mm-278243-0019-silver-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278243-0019 Silver Diamond Dial Yellow Rolesor Oyster Watch","description":"\u003cp\u003eCrafted in Yellow Rolesor — a combination of Oystersteel and yellow gold — the 31 mm Oyster case features a monobloc middle case, screw-down case back, and a domed bezel. A scratch-resistant sapphire crystal with a Cyclops lens over the date protects the dial, while the screw-down winding crown with Twinlock double waterproofness system ensures water resistance to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe silver dial is set with diamonds mounted in 18 kt gold settings, lending a distinctly dressy character to the watch. The three-piece solid-link Oyster bracelet is rendered in matching Yellow Rolesor and secured by a folding Oysterclasp with an Easylink 5 mm comfort extension link.\u003c\/p\u003e\u003cp\u003eInside beats the perpetual, mechanical, self-winding Calibre 2236, a Manufacture Rolex movement featuring a Syloxi silicon hairspring with patented geometry, high-performance Paraflex shock absorbers, and bidirectional winding via a Perpetual rotor. It delivers a precision of -2\/+2 seconds per day after casing, an approximately 55-hour power reserve, and carries Superlative Chronometer certification — combining COSC testing with Rolex's own post-casing standard.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919889834213,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0019-silverdiamond-domed-oyster.jpg?v=1782916143"},{"product_id":"rolex-datejust-31mm-278243-0025-champagne-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278243-0025 Champagne Diamond Dial Yellow Rolesor Oyster Watch","description":"\u003cp\u003eCrafted from Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — the 31 mm Oyster case features a monobloc middle, screw-down case back, and a screw-down Twinlock winding crown, delivering water resistance to 100 metres \/ 330 feet. A domed bezel frames the scratch-resistant sapphire crystal, which carries a Cyclops lens over the date window for effortless legibility.\u003c\/p\u003e\u003cp\u003eThe champagne-coloured dial is set with diamonds mounted in 18 kt gold settings, lending warmth and depth to the face of the watch. Beneath it, the self-winding Calibre 2236 — a Manufacture Rolex movement — provides a power reserve of approximately 55 hours, a Syloxi silicon hairspring with patented geometry, and Paraflex shock absorbers, all certified to Superlative Chronometer standards with a precision of -2\/+2 seconds per day after casing.\u003c\/p\u003e\u003cp\u003eThe three-piece solid-link Oyster bracelet is rendered in matching Yellow Rolesor and secured by a folding Oysterclasp with an Easylink 5 mm comfort extension link. Functions include centre hour, minute, and seconds hands, instantaneous date with rapid setting, and stop-seconds for precise time adjustment.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919889932517,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0025-champagnediamond-domed-oyster.jpg?v=1782916145"},{"product_id":"rolex-datejust-31mm-278243-0029-olive-green-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278243-0029 Olive Green Diamond Dial Yellow Rolesor Oyster Watch","description":"\u003cp\u003eMeasuring 31 mm across, the Oyster case is crafted in Yellow Rolesor — a combination of Oystersteel and yellow gold — featuring a monobloc middle case, screw-down case back, and a screw-down Twinlock double waterproofness winding crown. A domed bezel frames scratch-resistant sapphire crystal fitted with a Cyclops lens over the date, while the case remains waterproof to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe olive green dial carries diamonds set in 18 kt gold settings, lending depth and brilliance to the face. The three-piece solid-link Oyster bracelet, also in Yellow Rolesor, secures via a folding Oysterclasp with an Easylink 5 mm comfort extension link.\u003c\/p\u003e\u003cp\u003ePower comes from the Calibre 2236, a perpetual mechanical self-winding movement of Manufacture Rolex construction, offering a precision rating of -2\/+2 seconds per day after casing and an approximate power reserve of 55 hours. The oscillator employs a Syloxi silicon hairspring with patented geometry and Paraflex shock absorbers, and the watch carries Superlative Chronometer certification reflecting both COSC and Rolex certification after casing.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919889965285,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0029-greendiamond-domed-oyster.jpg?v=1782916146"},{"product_id":"rolex-datejust-31mm-278243-0021-dark-grey-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278243-0021 Dark Grey Diamond Dial Yellow Rolesor Oyster Watch","description":"\u003cp\u003eAt 31 mm, this Datejust 31 is built around a monobloc middle case crafted in Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — fitted with a domed bezel and a scratch-resistant sapphire crystal with a Cyclops lens positioned over the date. A screw-down case back and screw-down winding crown with the Twinlock double waterproofness system deliver water resistance to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe dark grey dial is set with diamonds in 18 kt gold settings, adding a quietly luxurious character to the face. The three-piece solid-link Oyster bracelet shares the same Yellow Rolesor construction as the case and secures with a folding Oysterclasp equipped with an Easylink 5 mm comfort extension link.\u003c\/p\u003e\u003cp\u003ePower comes from the Calibre 2236, a perpetual mechanical self-winding movement manufactured by Rolex. It features a Syloxi silicon hairspring with patented geometry, high-performance Paraflex shock absorbers, bidirectional winding via a Perpetual rotor, an approximately 55-hour power reserve, and a precision rating of -2\/+2 seconds per day after casing. The movement carries Superlative Chronometer certification, reflecting both COSC testing and Rolex's own post-casing standards.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919890063589,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0021-darkgreydiamond-domed-oyster.jpg?v=1782916147"},{"product_id":"rolex-datejust-31mm-278243-0023-black-mother-of-pearl-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278243-0023 Black Mother-of-Pearl Diamond Dial Yellow Rolesor Oyster Watch","description":"\u003cp\u003eAt the heart of this Datejust 31 is a black mother-of-pearl dial set with diamonds mounted in 18 kt gold settings, framed by a domed bezel and protected by scratch-resistant sapphire crystal with a Cyclops lens over the date. The 31 mm case is crafted in Yellow Rolesor — a combination of Oystersteel and yellow gold — featuring a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown for waterproofness to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe three-piece solid-link Oyster bracelet is also rendered in Yellow Rolesor and fastens with a folding Oysterclasp equipped with an Easylink 5 mm comfort extension link. Inside, the Calibre 2236 Manufacture Rolex movement runs as a perpetual, mechanical, self-winding calibre with bidirectional winding via a Perpetual rotor, a Syloxi silicon hairspring with patented geometry, and Paraflex shock absorbers — delivering a precision of -2\/+2 seconds per day after casing and approximately 55 hours of power reserve.\u003c\/p\u003e\u003cp\u003eFunctions include centre hour, minute, and seconds hands, instantaneous date with rapid setting, and stop-seconds for precise time setting. The watch carries Superlative Chronometer certification, reflecting both COSC testing and Rolex certification after casing. Reference 278243-0023.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919890129125,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0023-blackmopdiamond-domed-oyster.jpg?v=1782916148"},{"product_id":"rolex-datejust-31mm-278243-0001-white-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 Reference 278243-0001 White Roman Numeral Dial Yellow Rolesor Oyster Watch","description":"\u003cp\u003eHoused in a 31 mm Oyster case crafted from Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — this Datejust 31 features a monobloc middle case, screw-down case back, and a screw-down winding crown equipped with the Twinlock double waterproofness system, delivering water resistance to 100 metres \/ 330 feet. A domed bezel frames the scratch-resistant sapphire crystal, which incorporates a Cyclops lens positioned over the date window.\u003c\/p\u003e\u003cp\u003eThe white dial is dressed with Roman numeral hour markers, offering a classic and legible presentation. Powering the watch is Rolex's perpetual, mechanical, self-winding Calibre 2236 — a Manufacture Rolex movement featuring a Syloxi silicon hairspring with patented geometry, high-performance Paraflex shock absorbers, bidirectional winding via a Perpetual rotor, and a power reserve of approximately 55 hours. The movement carries Superlative Chronometer certification, reflecting COSC testing followed by Rolex's own certification after casing, with a precision rating of -2\/+2 seconds per day.\u003c\/p\u003e\u003cp\u003eThe three-piece solid-link Oyster bracelet is rendered in matching Yellow Rolesor and secured by a folding Oysterclasp fitted with an Easylink 5 mm comfort extension link. Functions include centre hour, minute, and seconds hands, an instantaneous date with rapid setting, and stop-seconds for precise time setting.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919890194661,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0001-whiteroman-domed-oyster.jpg?v=1782916148"},{"product_id":"rolex-datejust-278243-0031-green-dial-watch","title":"Rolex Datejust 278243-0031 31mm Green Motif Dial Oystersteel and 18K Yellow Gold","description":"\u003cp\u003ePresented in a 31mm round case, the Datejust 278243-0031 combines Oystersteel with 18K yellow gold for a two-tone character that feels both versatile and considered. The screw-down crown and solid case back work alongside 100 metres of water resistance to give the Oyster case its well-known resilience, while a sapphire crystal sits above the green motif dial.\u003c\/p\u003e\u003cp\u003eThe smooth bezel frames the dial cleanly, letting the green motif take center stage. An Oyster bracelet in matching Oystersteel and yellow gold secures the watch with a folding clasp, keeping the overall aesthetic coherent from case to wrist.\u003c\/p\u003e\u003cp\u003eInside, an automatic movement carries COSC certification, meeting the precision standards of an officially certified chronometer. Reference 278243-0031 sits squarely in the Lady Datejust family, offering a 31mm footprint that suits a wide range of wearers.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49920002359525,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278243-0031-green-flowers-dial.jpg?v=1782917366"},{"product_id":"rolex-datejust-278243-0013-champagne-colour-dial-31-mm-oyster-bracelet","title":"Rolex Datejust 31 278243-0013 Champagne Dial Oyster Bracelet Two-Tone","description":"\u003cp\u003eSized at 31 mm, this Datejust wears an Oyster case crafted from a combination of stainless steel and 18K yellow gold, fitted with a screw-down crown and sapphire crystal. Water resistance is rated to 100 metres, making it as capable as it is refined.\u003c\/p\u003e\u003cp\u003eThe champagne-colour dial is complemented by a Cyclops lens positioned over the date window at 3 o'clock for clear, immediate readability. Power comes from the self-winding Calibre 2236, a Superlative Chronometer accurate to −2\/+2 seconds per day with a power reserve of approximately 55 hours.\u003c\/p\u003e\u003cp\u003eThe watch is presented in new condition and arrives complete with its original box and papers. It is carried on an Oyster bracelet in matching stainless steel and 18K yellow gold.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864160628965,"sku":"J143493","price":17250.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/rolex-278243-0013.webp?v=1789413208"}],"url":"https:\/\/itsthattimenyc.com\/collections\/rolex-datejust-278243.oembed?page=2","provider":"It's That Time ","version":"1.0","type":"link"}