{"title":"Rolex Datejust 31 278343RBR","description":"\u003cp\u003eThe Datejust 31 reference 278343RBR pairs an Oystersteel case with 18k yellow gold and a diamond-set bezel, on Oyster and Jubilee bracelets. Our selection includes champagne, white Roman, silver, dark grey, brown, olive green and floral-motif dials, with mother-of-pearl and diamond-set among them. Every watch is inspected and authenticated in our 47th Street showroom, with box and papers noted where present, and pieces held off-price are available on request.\u003c\/p\u003e","products":[{"product_id":"rolex-datejust-31-278343rbr-31mm-mother-of-pearl-yellow-rolesor-bracelet","title":"Rolex Datejust 31 278343RBR Yellow Rolesor Diamond Bezel Mother of Pearl Dial","description":"\u003cp\u003eCombining Oystersteel and 18K yellow gold in Rolex's yellow Rolesor construction, this 31mm Datejust presents a round case finished with a screw-down crown and scratch-resistant sapphire crystal. The fixed bezel is set with scattered diamonds, lending the watch a quietly luminous character that complements its mother-of-pearl dial. Gold-toned hands move across diamond hour markers, reading out the time with unmistakable clarity.\u003c\/p\u003e\u003cp\u003eInside, an automatic movement powers the date, hour, minute, and second functions — a self-winding mechanism that reflects the long technical tradition behind the Datejust line. The analog dial offers straightforward legibility while the overall construction upholds the Swiss Made standard.\u003c\/p\u003e\u003cp\u003eA fold-clasp bracelet secures the watch comfortably to the wrist, and the piece is presented as a complete set with its original box and papers — a meaningful detail for any collector or first-time buyer alike.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919821971685,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/product340-rolex-datejust-31-278343rbr-31mm-yellow-rolesor-diamond-bezel-watch-image1.webp?v=1782915422"},{"product_id":"rolex-datejust-31mm-278343rbr-0032-olive-green-floral-motif-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278343RBR-0032 Olive Green Floral Motif Dial Yellow Rolesor Jubilee Bracelet","description":"\u003cp\u003eAt 31 mm, the Datejust 31 wears the classic Oyster architecture: a monobloc middle case, screw-down case back, and screw-down Twinlock winding crown delivering waterproofness to 100 metres \/ 330 feet. The case and Jubilee bracelet are both crafted in Yellow Rolesor, Rolex's combination of Oystersteel and yellow gold, with the bracelet fastening via a concealed folding Crownclasp. A scratch-resistant sapphire crystal with a Cyclops lens over the date sits above the dial.\u003c\/p\u003e\u003cp\u003eThe olive green dial features a floral motif set with 24 diamonds in 18 kt gold settings, while the domed bezel is itself set with diamonds, lending the piece a consistently jewelled character. Roman numerals appear on the dial alongside centre hour, minute, and seconds hands, with an instantaneous date display and stop-seconds function for precise setting.\u003c\/p\u003e\u003cp\u003eInside runs the Calibre 2236, a perpetual mechanical self-winding movement produced by Rolex, certified as a Superlative Chronometer to a precision of -2\/+2 seconds per day after casing. The oscillator incorporates a Syloxi silicon hairspring with patented geometry and Paraflex shock absorbers, while bidirectional winding via the Perpetual rotor provides a power reserve of approximately 55 hours.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919886295269,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0032-greenfloral-domeddiamond-jubilee.jpg?v=1782916111"},{"product_id":"rolex-datejust-31mm-278343rbr-0004-silver-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278343RBR-0004 Silver Diamond Dial Yellow Rolesor Jubilee Watch","description":"\u003cp\u003eAt 31 mm, this Datejust 31 wears the Yellow Rolesor construction across both the case and Jubilee bracelet, pairing Oystersteel with yellow gold throughout. The domed bezel is set with diamonds, while scratch-resistant sapphire crystal with a Cyclops lens over the date keeps the dial legible at a glance. A monobloc middle case, screw-down case back, and screw-down Twinlock winding crown work together to deliver water resistance to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe silver dial is itself set with diamonds, and the large VI marker is distinguished by a cluster of 11 diamonds — a detail that brings depth to the Roman numeral layout. Inside, Rolex Calibre 2236 drives the watch with a perpetual, mechanical, self-winding movement offering a power reserve of approximately 55 hours. The oscillator features a Syloxi silicon hairspring with patented geometry and high-performance Paraflex shock absorbers, achieving a precision of -2\/+2 seconds per day after casing.\u003c\/p\u003e\u003cp\u003eCalibre 2236 holds Superlative Chronometer certification, reflecting both COSC testing and Rolex's own certification after casing. Functions include centre hour, minute, and seconds hands, instantaneous date with rapid setting, and stop-seconds for precise time adjustment. The Jubilee bracelet closes with a concealed folding Crownclasp for a seamless, refined finish.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919886360805,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0004-silverromandiamond-domeddiamond-jubilee.jpg?v=1782916112"},{"product_id":"rolex-datejust-31mm-278343rbr-0028-white-mother-of-pearl-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278343RBR-0028 White Mother-of-Pearl Diamond Dial Yellow Rolesor Jubilee","description":"\u003cp\u003eAt 31 mm, this Datejust presents a domed bezel set with diamonds and a scratch-resistant sapphire crystal featuring a Cyclops lens over the date. The monobloc middle case is constructed in Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — and is secured by a screw-down case back and winding crown with Twinlock double waterproofness, rated to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe white mother-of-pearl dial is set with diamonds in 18 kt gold settings, lending each hour marker a refined brilliance. The Jubilee bracelet, also in Yellow Rolesor with five-piece links, fastens via a concealed folding Crownclasp, completing a cohesive and elegant presentation on the wrist.\u003c\/p\u003e\u003cp\u003ePower comes from the Calibre 2236, a perpetual, mechanical, self-winding movement manufactured by Rolex. It beats with a Syloxi silicon hairspring of patented geometry, incorporates Paraflex shock absorbers, delivers a precision of -2\/+2 seconds per day after casing, and offers approximately 55 hours of power reserve. The movement carries Superlative Chronometer certification, reflecting COSC testing followed by Rolex's own certification after casing.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919886459109,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0028-whitemop-domeddiamond-jubilee.jpg?v=1782916113"},{"product_id":"rolex-datejust-31mm-278343rbr-0020-silver-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278343RBR-0020 Silver Diamond Dial Yellow Rolesor Jubilee","description":"\u003cp\u003eReference 278343RBR-0020 presents the Datejust 31 in Yellow Rolesor, Rolex's combination of Oystersteel and yellow gold. The 31 mm Oyster case is built around a monobloc middle case with a screw-down case back and screw-down winding crown featuring the Twinlock double waterproofness system, delivering water resistance to 100 metres \/ 330 feet. A scratch-resistant sapphire crystal with a Cyclops lens over the date sits above a domed bezel set with diamonds.\u003c\/p\u003e\u003cp\u003eThe silver dial is itself set with diamonds held in 18 kt gold settings, while the sapphire crystal above keeps the display clear and protected. Timekeeping is handled by the Calibre 2236, a perpetual, mechanical, self-winding movement manufactured by Rolex, with bidirectional winding via a Perpetual rotor. The oscillator uses a Syloxi silicon hairspring with patented geometry and Paraflex shock absorbers, achieving a precision of -2\/+2 seconds per day after casing and earning Superlative Chronometer certification — encompassing both COSC and Rolex's own post-casing standards. Power reserve stands at approximately 55 hours.\u003c\/p\u003e\u003cp\u003eThe Yellow Rolesor Jubilee bracelet, rendered in five-piece links and secured by a concealed folding Crownclasp, completes the watch with the same material pairing as the case, tying the overall composition together in a cohesive and refined manner.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919886524645,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0020-silverdiamond-domeddiamond-jubilee.jpg?v=1782916114"},{"product_id":"rolex-datejust-31mm-278343rbr-0026-champagne-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278343RBR-0026 Champagne Diamond Dial Yellow Rolesor Jubilee Watch","description":"\u003cp\u003eMeasuring 31 mm across, the Oyster case is constructed with a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown, together providing water resistance to 100 metres \/ 330 feet. The scratch-resistant sapphire crystal features a Cyclops lens positioned over the date window for effortless legibility.\u003c\/p\u003e\u003cp\u003eAt the heart of the watch sits Rolex Calibre 2236, a perpetual, mechanical, self-winding movement bearing Manufacture Rolex origins. It offers a power reserve of approximately 55 hours, bidirectional winding via a Perpetual rotor, and a Syloxi silicon hairspring with patented geometry paired with Paraflex shock absorbers. The movement carries Superlative Chronometer certification — reflecting both COSC standards and Rolex's own post-casing verification — delivering precision of -2\/+2 seconds per day. Functions include centre hour, minute, and seconds hands, instantaneous date with rapid setting, and stop-seconds for precise time setting.\u003c\/p\u003e\u003cp\u003eThe Jubilee bracelet, rendered in the same Yellow Rolesor combination, features five-piece links and fastens with a concealed folding Crownclasp. Together with the diamond-adorned dial and bezel, this Datejust 31 presents a thoroughly jewel-forward interpretation of one of Rolex's most enduring designs.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919886590181,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0026-champagnediamond-domeddiamond-jubilee.jpg?v=1782916115"},{"product_id":"rolex-datejust-31mm-278343rbr-0030-olive-green-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278343RBR-0030 Olive Green Diamond Dial Yellow Rolesor Jubilee Bracelet","description":"\u003cp\u003eMeasuring 31 mm, the case is crafted in Yellow Rolesor — a combination of Oystersteel and yellow gold — and features a domed bezel set with diamonds. Scratch-resistant sapphire crystal with a Cyclops lens over the date protects the dial, while a screw-down Twinlock winding crown and monobloc middle case deliver water resistance to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe olive green dial is itself set with diamonds in 18 kt gold settings, lending a rich, jewel-forward character to the face. The five-piece link Jubilee bracelet in matching Yellow Rolesor secures via a concealed folding Crownclasp, completing the watch's harmonious two-tone presentation.\u003c\/p\u003e\u003cp\u003eInside, Calibre 2236 — a perpetual, mechanical, self-winding movement from Manufacture Rolex — delivers a precision rating of -2\/+2 seconds per day after casing, an approximately 55-hour power reserve, and Superlative Chronometer certification. Its Syloxi silicon hairspring with patented geometry and Paraflex shock absorbers underpin the movement's reliability, while bidirectional winding via the Perpetual rotor keeps the watch running with everyday wear.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919886721253,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0030-greendiamond-domeddiamond-jubilee.jpg?v=1782916116"},{"product_id":"rolex-datejust-31mm-278343rbr-0022-dark-grey-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278343RBR-0022 Dark Grey Diamond Dial Yellow Rolesor Jubilee","description":"\u003cp\u003eAt 31 mm, this Datejust 31 is built around a Yellow Rolesor case — a combination of Oystersteel and yellow gold — with a domed bezel set with diamonds. The monobloc middle case features a screw-down case back and a screw-down Twinlock winding crown, delivering water resistance to 100 metres. Scratch-resistant sapphire crystal with a Cyclops lens over the date completes the case.\u003c\/p\u003e\u003cp\u003eThe dark grey dial is itself set with diamonds housed in 18 kt gold settings, creating a surface that shifts between restraint and brilliance. The five-piece link Jubilee bracelet mirrors the case in Yellow Rolesor and fastens with a concealed folding Crownclasp.\u003c\/p\u003e\u003cp\u003eInside runs the Calibre 2236, a perpetual mechanical self-winding movement from Manufacture Rolex. A Syloxi silicon hairspring with patented geometry and Paraflex shock absorbers contribute to its precision rating of -2\/+2 seconds per day after casing — certified as a Superlative Chronometer through both COSC and Rolex's own post-casing standards. Power reserve is approximately 55 hours via bidirectional winding through the Perpetual rotor.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919886786789,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0022-darkgreydiamond-domeddiamond-jubilee.jpg?v=1782916117"},{"product_id":"rolex-datejust-31mm-278343rbr-0024-black-mother-of-pearl-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278343RBR-0024 Black Mother-of-Pearl Diamond Dial Yellow Rolesor Jubilee Watch","description":"\u003cp\u003eAt 31 mm, this Datejust 31 is built around a Yellow Rolesor Oyster case — a combination of Oystersteel and yellow gold — featuring a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown that delivers waterproofness to 100 metres \/ 330 feet. The domed bezel is set with diamonds, and a scratch-resistant sapphire crystal with a Cyclops lens over the date completes the case.\u003c\/p\u003e\u003cp\u003eThe black mother-of-pearl dial is set with diamonds in 18 kt gold settings, offering a rich contrast of depth and brilliance. The five-piece link Jubilee bracelet in matching Yellow Rolesor closes with a concealed folding Crownclasp, carrying the same combination of Oystersteel and yellow gold throughout.\u003c\/p\u003e\u003cp\u003eInside beats the Calibre 2236, a perpetual, mechanical, self-winding movement manufactured by Rolex. It features bidirectional winding via a Perpetual rotor, a Syloxi hairspring in silicon with patented geometry, Paraflex shock absorbers, and an approximately 55-hour power reserve. Certified as a Superlative Chronometer — meeting both COSC standards and Rolex's own post-casing certification — it achieves a precision of -2\/+2 seconds per day.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919886917861,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0024-blackmop-domeddiamond-jubilee.jpg?v=1782916118"},{"product_id":"rolex-datejust-31mm-278343rbr-0002-white-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278343RBR-0002 White Roman Numeral Dial Yellow Rolesor Jubilee Watch","description":"\u003cp\u003eMeasuring 31 mm across, the case is constructed from Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — featuring a monobloc middle case, screw-down case back, and a Twinlock double waterproofness winding crown. A domed bezel set with diamonds frames the scratch-resistant sapphire crystal, which carries a Cyclops lens over the date display. Water resistance is rated to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe white dial presents Roman numeral hour markers alongside centre hour, minute, and seconds hands, with an instantaneous date function and stop-seconds for precise setting. The matching Yellow Rolesor Jubilee bracelet features five-piece links and secures via a concealed folding Crownclasp.\u003c\/p\u003e\u003cp\u003ePower comes from the Calibre 2236, a perpetual mechanical self-winding movement of Manufacture Rolex. It offers a Syloxi silicon hairspring with patented geometry, Paraflex shock absorbers, bidirectional winding via Perpetual rotor, approximately 55 hours of power reserve, and Superlative Chronometer certification — reflecting COSC testing plus Rolex certification after casing — to a precision of -2\/+2 seconds per day.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919886950629,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0002-whiteroman-domeddiamond-jubilee.jpg?v=1782916119"},{"product_id":"rolex-datejust-31mm-278343rbr-0014-champagne-dial-yellow-rolesor-jubilee-watch","title":"Rolex Datejust 31 278343RBR-0014 Champagne Dial Yellow Rolesor Jubilee Bracelet","description":"\u003cp\u003eAt 31 mm, the Datejust 31 is built around a monobloc middle case with a screw-down case back and screw-down Twinlock winding crown, delivering water resistance to 100 metres \/ 330 feet. The domed bezel is set with diamonds, while a scratch-resistant sapphire crystal with a Cyclops lens over the date keeps the champagne-colour index dial easy to read at a glance.\u003c\/p\u003e\u003cp\u003ePower comes from the Calibre 2236, a perpetual mechanical self-winding movement from Manufacture Rolex. The oscillator features a Syloxi hairspring in silicon with patented geometry and high-performance Paraflex shock absorbers, contributing to a precision rating of -2\/+2 seconds per day after casing and a power reserve of approximately 55 hours. Bidirectional winding via the Perpetual rotor keeps the movement running efficiently, and the watch carries Superlative Chronometer certification — reflecting both COSC testing and Rolex certification after casing.\u003c\/p\u003e\u003cp\u003eThe Jubilee bracelet, composed of five-piece links in Yellow Rolesor, fastens with a concealed folding Crownclasp, completing a cohesive look between the bracelet and the case.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919887048933,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0014-champagne-domeddiamond-jubilee.jpg?v=1782916120"},{"product_id":"rolex-datejust-31mm-278343rbr-0031-olive-green-floral-motif-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278343RBR-0031 Olive Green Floral Motif Diamond Dial Yellow Rolesor Oyster","description":"\u003cp\u003eRendered in Yellow Rolesor — a combination of Oystersteel and yellow gold — the 31 mm Oyster case of this Datejust features a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown for waterproofness to 100 metres \/ 330 feet. Scratch-resistant sapphire crystal with a Cyclops lens magnifies the date, while the domed bezel is set throughout with diamonds.\u003c\/p\u003e\u003cp\u003eThe olive green dial carries a floral motif adorned with 24 diamonds in 18 kt gold settings, lending it a botanical richness that distinguishes this reference. The three-piece solid-link Oyster bracelet in matching Yellow Rolesor fastens via a folding Oysterclasp equipped with an Easylink 5 mm comfort extension link.\u003c\/p\u003e\u003cp\u003eInside beats the Calibre 2236, a perpetual mechanical self-winding movement from Manufacture Rolex offering a precision rating of -2\/+2 seconds per day after casing and a power reserve of approximately 55 hours. Its Syloxi silicon hairspring with patented geometry and Paraflex shock absorbers contribute to its Superlative Chronometer certification, which combines COSC testing with Rolex's own standards applied after casing.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919887114469,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0031-greenfloraldiamond-domeddiamond-oyster.jpg?v=1782916121"},{"product_id":"rolex-datejust-31mm-278343rbr-0003-silver-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278343RBR-0003 Silver Diamond Dial Yellow Rolesor Oyster Watch","description":"\u003cp\u003eCrafted in Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — the 31 mm Oyster case features a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown for waterproofness to 100 metres. A domed bezel set with diamonds frames a scratch-resistant sapphire crystal with a Cyclops lens positioned over the date window.\u003c\/p\u003e\u003cp\u003eThe silver dial is itself set with diamonds, while the large VI marker is distinguished by a cluster of 11 diamonds. Roman numerals complete the dial layout, lending the watch a classically elegant character. Inside, Rolex Calibre 2236 — a perpetual, mechanical, self-winding movement — delivers a precision of -2\/+2 seconds per day after casing and carries Superlative Chronometer certification, combining COSC testing with Rolex's own post-casing standards. A Syloxi silicon hairspring and Paraflex shock absorbers contribute to the movement's performance, while the Perpetual rotor winds bidirectionally and provides approximately 55 hours of power reserve.\u003c\/p\u003e\u003cp\u003eThe three-piece solid-link Oyster bracelet is also rendered in Yellow Rolesor and fastens with a folding Oysterclasp featuring an Easylink 5 mm comfort extension link for a precise and comfortable fit on the wrist.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919887180005,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0003-silverromandiamond-domeddiamond-oyster.jpg?v=1782916122"},{"product_id":"rolex-datejust-31mm-278343rbr-0015-olive-green-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278343RBR-0015 Olive Green Diamond Dial Yellow Rolesor Oyster","description":"\u003cp\u003eAt 31 mm, this Datejust 31 is built around a monobloc middle case in Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — with a screw-down case back and screw-down winding crown featuring the Twinlock double waterproofness system, rated to 100 metres. The domed bezel is set with diamonds, and scratch-resistant sapphire crystal with a Cyclops lens over the date completes the case.\u003c\/p\u003e\u003cp\u003eThe olive green dial is itself set with diamonds, with the large VI marker featuring 11 diamonds alongside Roman numeral hour indices. The Oyster bracelet is constructed from three-piece solid links in matching Yellow Rolesor and fastens with a folding Oysterclasp fitted with an Easylink 5 mm comfort extension link.\u003c\/p\u003e\u003cp\u003eInside runs the Calibre 2236, a perpetual mechanical self-winding movement from Manufacture Rolex. It offers bidirectional winding via a Perpetual rotor, a Syloxi silicon hairspring with patented geometry, Paraflex shock absorbers, stop-seconds for precise time setting, and approximately 55 hours of power reserve. The movement carries Superlative Chronometer certification — COSC testing followed by Rolex certification after casing — to a precision of -2\/+2 seconds per day.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919887278309,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0015-greenromandiamond-domeddiamond-oyster.jpg?v=1782916122"},{"product_id":"rolex-datejust-31mm-278343rbr-0017-dark-grey-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278343RBR-0017 Dark Grey Diamond Dial Yellow Rolesor Oyster Watch","description":"\u003cp\u003eHoused in a 31 mm Oyster case crafted from Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — this Datejust 31 features a monobloc middle case, screw-down case back, and a screw-down winding crown with the Twinlock double waterproofness system. A domed bezel set with diamonds frames scratch-resistant sapphire crystal with a Cyclops lens over the date, and the watch is waterproof to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe dark grey dial is itself set with diamonds, with the large VI marker featuring 11 diamonds alongside Roman numeral hour indicators. The three-piece solid-link Oyster bracelet in matching Yellow Rolesor fastens via a folding Oysterclasp equipped with an Easylink 5 mm comfort extension link.\u003c\/p\u003e\u003cp\u003ePower comes from the Calibre 2236, a perpetual mechanical self-winding movement of Manufacture Rolex bearing Superlative Chronometer certification — combining COSC testing with Rolex's own post-casing standard — delivering a precision of -2\/+2 seconds per day, a power reserve of approximately 55 hours, and a Syloxi silicon hairspring with Paraflex shock absorbers. Functions include centre hour, minute, and seconds hands, instantaneous date with rapid setting, and stop-seconds for precise time setting.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919887311077,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0017-darkgreyromandiamond-domeddiamond-oyster.jpg?v=1782916123"},{"product_id":"rolex-datejust-31mm-278343rbr-0027-white-mother-of-pearl-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278343RBR-0027 White Mother-of-Pearl Diamond Dial Yellow Rolesor Oyster","description":"\u003cp\u003eMeasuring 31 mm across, the Oyster case is constructed with a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown, together delivering water resistance to 100 metres \/ 330 feet. The domed bezel is set with diamonds, while scratch-resistant sapphire crystal with a Cyclops lens over the date completes the case.\u003c\/p\u003e\u003cp\u003eThe white mother-of-pearl dial features diamonds set in 18 kt gold settings, lending the face a luminous, gem-forward character. The three-piece solid-link Oyster bracelet shares the same Yellow Rolesor construction as the case and fastens via a folding Oysterclasp equipped with an Easylink 5 mm comfort extension link.\u003c\/p\u003e\u003cp\u003eInside runs the Calibre 2236, a perpetual, mechanical, self-winding movement from Manufacture Rolex. It beats with a Syloxi silicon hairspring of patented geometry, incorporates high-performance Paraflex shock absorbers, winds bidirectionally via a Perpetual rotor, and delivers a power reserve of approximately 55 hours. The movement carries Superlative Chronometer certification — COSC testing followed by Rolex certification after casing — for a precision of -2\/+2 seconds per day.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919887409381,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0027-whitemop-domeddiamond-oyster.jpg?v=1782916124"},{"product_id":"rolex-datejust-31mm-278343rbr-0019-silver-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278343RBR-0019 Silver Diamond Dial Yellow Rolesor Oyster Watch","description":"\u003cp\u003eMeasuring 31 mm, the Oyster case is constructed with a monobloc middle case, screw-down case back, and screw-down Twinlock winding crown, delivering waterproofness to 100 metres \/ 330 feet. The scratch-resistant sapphire crystal features a Cyclops lens positioned over the date, ensuring effortless legibility at a glance.\u003c\/p\u003e\u003cp\u003eThe silver dial carries diamonds set in 18 kt gold settings, while the domed bezel adds further diamond brilliance to the overall composition. The three-piece solid-link Oyster bracelet is rendered in Yellow Rolesor to match the case, and fastens with a folding Oysterclasp equipped with an Easylink 5 mm comfort extension link.\u003c\/p\u003e\u003cp\u003ePowering the watch is the Calibre 2236, a perpetual mechanical self-winding movement from Manufacture Rolex. It features a Syloxi silicon hairspring with patented geometry, Paraflex shock absorbers, bidirectional winding via a Perpetual rotor, a power reserve of approximately 55 hours, and a precision rating of -2\/+2 seconds per day after casing. The movement holds Superlative Chronometer certification, reflecting both COSC and Rolex's own post-casing standards.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919887507685,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0019-silverdiamond-domeddiamond-oyster.jpg?v=1782916125"},{"product_id":"rolex-datejust-31mm-278343rbr-0025-champagne-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278343RBR-0025 Champagne Diamond Dial Yellow Rolesor Oyster Watch","description":"\u003cp\u003eMeasuring 31 mm across, the Oyster case is constructed with a monobloc middle case, screw-down case back, and a screw-down Twinlock double waterproofness winding crown, offering water resistance to 100 metres \/ 330 feet. The scratch-resistant sapphire crystal incorporates a Cyclops lens over the date, while the domed bezel is set with diamonds throughout.\u003c\/p\u003e\u003cp\u003eThe champagne-colour dial is set with diamonds mounted in 18 kt gold settings, creating a warm, luminous face that complements the Yellow Rolesor construction of both the case and the three-piece solid-link Oyster bracelet. The bracelet fastens via a folding Oysterclasp fitted with an Easylink 5 mm comfort extension link.\u003c\/p\u003e\u003cp\u003eInside runs the perpetual, mechanical, self-winding Calibre 2236, featuring a Syloxi silicon hairspring with patented geometry and high-performance Paraflex shock absorbers. Bidirectional winding via the Perpetual rotor delivers approximately 55 hours of power reserve, and the movement carries Superlative Chronometer certification — meeting both COSC standards and Rolex's own post-casing verification.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919887573221,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0025-champagnediamond-domeddiamond-oyster.jpg?v=1782916126"},{"product_id":"rolex-datejust-31mm-278343rbr-0029-olive-green-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278343RBR-0029 Olive Green Diamond Dial Yellow Rolesor Oyster Watch","description":"\u003cp\u003eCrafted in Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — the 31 mm Oyster case features a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown for waterproofness to 100 metres. A domed bezel set with diamonds crowns the case, while scratch-resistant sapphire crystal with a Cyclops lens over the date completes the profile.\u003c\/p\u003e\u003cp\u003eAt the centre of attention is the olive green dial, set with diamonds in 18 kt gold settings, lending warmth and depth to the watch's overall character. The Oyster bracelet, also rendered in Yellow Rolesor and built from three-piece solid links, fastens via a folding Oysterclasp with an Easylink 5 mm comfort extension link.\u003c\/p\u003e\u003cp\u003ePower comes from Calibre 2236, a perpetual mechanical self-winding movement bearing Manufacture Rolex designation. It offers a precision rating of -2\/+2 seconds per day after casing, approximately 55 hours of power reserve, and features a Syloxi silicon hairspring with patented geometry alongside Paraflex shock absorbers. The movement carries Superlative Chronometer certification, reflecting both COSC timing standards and Rolex's own post-casing verification.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919887638757,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0029-greendiamond-domeddiamond-oyster.jpg?v=1782916127"},{"product_id":"rolex-datejust-31mm-278343rbr-0021-dark-grey-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278343RBR-0021 Dark Grey Diamond Dial Yellow Rolesor Oyster Watch","description":"\u003cp\u003ePresented in 31 mm, this Datejust 31 is built around a Yellow Rolesor case — a combination of Oystersteel and yellow gold — featuring a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown for waterproofness to 100 metres. The domed bezel is set with diamonds, while scratch-resistant sapphire crystal with a Cyclops lens over the date adds both clarity and protection.\u003c\/p\u003e\u003cp\u003eThe dark grey dial is set with diamonds in 18 kt gold settings, creating a striking interplay of depth and light. Hour, minute, and seconds hands work alongside an instantaneous date display with rapid setting, and a stop-seconds function enables precise time adjustment. The Oyster bracelet, constructed from three-piece solid links in Yellow Rolesor, secures with a folding Oysterclasp featuring an Easylink 5 mm comfort extension link.\u003c\/p\u003e\u003cp\u003ePower comes from the Calibre 2236, a perpetual, mechanical, self-winding movement from Manufacture Rolex. It offers approximately 55 hours of power reserve, a Syloxi silicon hairspring with patented geometry, Paraflex shock absorbers, and bidirectional winding via a Perpetual rotor. The movement carries Superlative Chronometer certification, reflecting precision of -2\/+2 seconds per day after casing.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919887704293,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0021-darkgreydiamond-domeddiamond-oyster.jpg?v=1782916128"},{"product_id":"rolex-datejust-31mm-278343rbr-0023-black-mother-of-pearl-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278343RBR-0023 Black Mother-of-Pearl Diamond Dial Yellow Rolesor Oyster Watch","description":"\u003cp\u003eFramed by a domed bezel set with diamonds, the 31 mm Oyster case is crafted in Yellow Rolesor, combining Oystersteel with yellow gold. A scratch-resistant sapphire crystal with a Cyclops lens magnifies the date, while the screw-down winding crown employs a Twinlock double waterproofness system, keeping the watch waterproof to 100 metres \/ 330 feet. The case back is also screw-down, forming a monobloc middle case construction.\u003c\/p\u003e\u003cp\u003eThe black mother-of-pearl dial is set with diamonds held in 18 kt gold settings, lending the surface a richly detailed character. The three-piece solid-link Oyster bracelet is rendered in matching Yellow Rolesor and secured by a folding Oysterclasp fitted with an Easylink 5 mm comfort extension link.\u003c\/p\u003e\u003cp\u003eInside runs the Calibre 2236, a perpetual mechanical self-winding movement manufactured by Rolex. It offers a power reserve of approximately 55 hours, a Syloxi silicon hairspring with patented geometry, and Paraflex shock absorbers. Precision is rated at -2\/+2 seconds per day after casing, and the movement carries Superlative Chronometer certification, reflecting both COSC and Rolex's own post-casing standards.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919887769829,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343RBR-0023-blackmop-domeddiamond-oyster.jpg?v=1782916128"},{"product_id":"rolex-datejust-31mm-278343rbr-0001-white-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278343RBR-0001 White Roman Numeral Dial Yellow Rolesor Oyster Watch","description":"\u003cp\u003eMeasuring 31mm across, this Datejust 31 is rendered in Yellow Rolesor — Rolex's combination of Oystersteel and yellow gold — across both the Oyster case and the three-piece solid-link Oyster bracelet. The domed bezel is set with diamonds, while scratch-resistant sapphire crystal with a Cyclops lens over the date window completes the case. A screw-down winding crown with Twinlock double waterproofness keeps the watch sealed to 100 metres, and the folding Oysterclasp includes an Easylink 5mm comfort extension link for a refined fit.\u003c\/p\u003e\u003cp\u003eThe white dial is dressed with Roman numeral hour markers, offering a classically elegant readout. Beneath it, the Calibre 2236 — a perpetual, mechanical, self-winding movement from Manufacture Rolex — beats with a Syloxi silicon hairspring of patented geometry and high-performance Paraflex shock absorbers. Bidirectional winding via the Perpetual rotor provides approximately 55 hours of power reserve, and stop-seconds allows for precise time setting.\u003c\/p\u003e\u003cp\u003eCarrying Superlative Chronometer certification — earned through COSC testing followed by Rolex's own certification after casing — the movement delivers a precision of -2\/+2 seconds per day. Functions include centre hour, minute, and seconds hands alongside an instantaneous date display with rapid setting, making this Datejust 31 a thoroughly capable and refined everyday companion.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919887868133,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0001-whiteroman-domeddiamond-oyster.jpg?v=1782916129"},{"product_id":"rolex-datejust-31mm-278343rbr-0013-champagne-dial-yellow-rolesor-oyster-watch","title":"Rolex Datejust 31 278343RBR-0013 Champagne Dial Yellow Rolesor Oyster","description":"\u003cp\u003eMeasuring 31 mm across, the case is built around a monobloc middle case with a screw-down case back and screw-down Twinlock winding crown, delivering water resistance to 100 metres. Scratch-resistant sapphire crystal protects the dial, with a Cyclops lens positioned over the date for easy reading, while the domed bezel is set with diamonds for a distinct finishing touch.\u003c\/p\u003e\u003cp\u003eInside, Rolex Calibre 2236 — a perpetual, mechanical, self-winding movement — provides a precision rating of -2\/+2 seconds per day after casing, qualifying it as a Superlative Chronometer under both COSC and Rolex's own post-casing certification. A Syloxi silicon hairspring with patented geometry and Paraflex shock absorbers support the oscillator, while bidirectional winding via a Perpetual rotor yields approximately 55 hours of power reserve. Functions include centre hour, minute, and seconds hands, instantaneous date with rapid setting, and stop-seconds for precise time setting.\u003c\/p\u003e\u003cp\u003eThe Yellow Rolesor Oyster bracelet is composed of three-piece solid links and fastens with a folding Oysterclasp equipped with an Easylink 5 mm comfort extension link, allowing for easy on-wrist adjustment.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919887933669,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-0013-champagne-domeddiamond-oyster.jpg?v=1782916130"},{"product_id":"rolex-278343rbr-datejust-green-dial-31mm-jubilee-steel-and-yellow-gold","title":"Rolex Datejust 278343RBR 31mm Green Dial Jubilee Steel and Yellow Gold","description":"\u003cp\u003eReference 278343RBR brings together Rolex's enduring Datejust design in a 31mm case crafted from steel and yellow gold. The olive green dial is set with diamonds, lending it a richly layered look, while the diamond-set bezel frames the dial with additional brilliance. The Jubilee bracelet completes the composition with its characteristic five-piece link construction.\u003c\/p\u003e\u003cp\u003eDriving the watch is the Rolex Calibre 2236, a perpetual, mechanical, self-winding movement of Manufacture Rolex origin. Roman numerals mark the hours on the dial, offering a classic counterpoint to the stone-set elements throughout.\u003c\/p\u003e\u003cp\u003eThis example is offered as a complete set with the original Rolex box and Rolex papers dated 2023.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919959269605,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343rbr-green-1.jpg?v=1782916874"},{"product_id":"rolex-278343rbr-0018-datejust-brown-dial","title":"Rolex Datejust 278343RBR-0018 31mm Brown Dial with Diamond Bezel","description":"\u003cp\u003eThis 31mm Rolex Datejust carries reference 278343RBR-0018, a ladies' model distinguished by its warm brown dial complemented by Roman numeral indices. The diamond bezel adds a layer of brilliance that frames the dial with quiet elegance.\u003c\/p\u003e\u003cp\u003eCompleting the look is the classic Jubilee bracelet, one of Rolex's most recognized bracelet designs, lending the piece a refined, timeless character well suited to the Datejust lineage.\u003c\/p\u003e\u003cp\u003eReference 278343RBR-0018 is a compelling choice within the Datejust collection for those drawn to the combination of a chocolate-toned dial, diamond detailing, and the enduring appeal of Roman numerals.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919996395749,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-278343RBR.0018.jpg?v=1782917301"}],"url":"https:\/\/itsthattimenyc.com\/collections\/rolex-datejust-278343rbr.oembed","provider":"It's That Time ","version":"1.0","type":"link"}