{"title":"Rolex Datejust 31 68274","description":"\u003cp\u003eThe Datejust 31 reference 68274 is the mid-size Datejust Rolex made from the mid-1980s to the late 1990s: stainless steel with an 18k white gold fluted bezel, on the Jubilee bracelet. Our selection includes silver, white Roman, salmon, salmon Roman, black, grey and grey tapestry dials; a few carry aftermarket diamond bezels or dials, noted in each listing. Every watch is inspected and authenticated in our 47th Street showroom, with box and papers noted where present, and pieces held off-price are available on request.\u003c\/p\u003e","products":[{"product_id":"rolex-datejust-68274-31mm-salmon-stainless-steel-jubilee-bracelet-2","title":"Rolex Datejust 68274 31mm Salmon Dial Stainless Steel Jubilee Bracelet","description":"\u003cp\u003eDating to 1997, this Rolex Datejust reference 68274 offers a 31mm round stainless steel case fitted with a screw-down crown and a fixed fluted bezel. The scratch-resistant sapphire crystal protects a salmon dial marked with Arabic numerals and silver-toned hands, with the date function displayed at a glance alongside hour, minute, and second indications.\u003c\/p\u003e\u003cp\u003eInside, an automatic movement drives the analog display, delivering reliable Swiss-made timekeeping in a watch sized to suit the female wrist. The fold clasp secures the Jubilee bracelet, a five-link design closely associated with the Datejust lineage since the model's original introduction.\u003c\/p\u003e\u003cp\u003eThis example is presented with its original box; original papers are not included. Reference 68274 stands as a considered choice for those drawn to the Datejust's long-established combination of understated style and practical daily function.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919820234981,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/product415-rolex-datejust-68274-31mm-1997-salmon-dial-stainless-steel-image1.jpg?v=1782915402"},{"product_id":"rolex-datejust-68274-31mm-grey-stainless-steel-bracelet","title":"Rolex Datejust 68274 31mm Grey Dial Diamond Bezel Stainless Steel Watch","description":"\u003cp\u003eDressed in a round 31mm stainless steel case, this Rolex Datejust ref. 68274 pairs a grey analog dial with clean index hour markers and stainless steel hands for straightforward, refined legibility. A screw-down crown secures the Oyster case, while a scratch-resistant sapphire crystal shields the dial from daily wear.\u003c\/p\u003e\u003cp\u003eThe diamond-set bezel lends a layer of distinction to the watch's classic proportions, and the bracelet fastens by way of a Rolex folding Oysterclasp. An automatic movement drives the date, hour, minute, and second functions reliably within the case.\u003c\/p\u003e\u003cp\u003eSwiss Made and offered with its original box and papers, this Datejust arrives as a complete set — a 31mm automatic watch equally at home in professional environments and formal occasions.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919822168293,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/product336-rolex-datejust-68274-31mm-grey-dial-stainless-steel-diamond-watch-image1.jpg?v=1782915425"},{"product_id":"rolex-datejust-31-31mm-silver-stainless-steel-bracelet","title":"Rolex Datejust 31 Silver Diamond Dial Stainless Steel Watch Ref. 68274","description":"\u003cp\u003eReference 68274 brings the storied Datejust lineage into a 31mm round case crafted from stainless steel. The silver dial is punctuated by diamond hour markers that catch the light at every angle, while luminescent silver-tone hands ensure clear readability regardless of lighting conditions. A scratch-resistant sapphire crystal sits above the dial, and a fixed bezel frames the watch face with quiet composure.\u003c\/p\u003e\u003cp\u003ePowered by an automatic movement, the watch delivers the core functions of hour, minute, second, and date display. The screw-down crown contributes to the watch's water resistance, and the fold clasp on the bracelet band provides a secure, refined closure suited to everyday use.\u003c\/p\u003e\u003cp\u003eOffered without original box or papers, this Swiss-made timepiece is designated as a luxury watch and carries the hallmark analog precision that defines the Datejust collection. It is presented exactly as described, with no condition claims beyond the specifications listed above.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919823970533,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/product270-rolex-datejust-31-silver-diamond-dial-stainless-steel-watch-image1.png?v=1782915447"},{"product_id":"rolex-datejust-68274-31mm-black-aftermarket-diamond-dial-and-bezel","title":"Rolex Datejust 68274 31mm Black Diamond Dial and Diamond Bezel Stainless Steel","description":"\u003cp\u003eThis Rolex Datejust reference 68274 measures 31mm and is built from stainless steel, pairing a black dial with an aftermarket diamond-set bezel for a bold, jewelry-forward aesthetic. The Jubilee bracelet complements the overall look with its refined, multi-link construction.\u003c\/p\u003e\u003cp\u003eBoth the dial and bezel feature aftermarket diamond configurations, adding visual drama while the underlying Datejust design remains true to its classic form. The watch comes accompanied by a Rolex box.\u003c\/p\u003e\u003cp\u003eThis piece is offered with a 2-year warranty through Luxury Watches USA, providing added confidence with your purchase.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919960809701,"sku":"ROL-25006","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-68274-black-aft-diamond-1.jpg?v=1782916896"},{"product_id":"rolex-datejust-31mm-silver-index-dial-stainless-steel-watch-white-gold-bezel-1","title":"Rolex Datejust 31 ref. 68274 Silver Dial Stainless Steel with White Gold Bezel","description":"\u003cp\u003eHoused in a round 31 mm stainless steel case, this Datejust 31 features a screw-down crown and solid case back for a secure, refined profile. The fixed 18kt white gold bezel frames a scratch-resistant sapphire crystal, lending the watch a distinct elegance suited to its Luxury watch designation.\u003c\/p\u003e\u003cp\u003eThe silver-tone dial is fitted with index hour markers, luminescent silver-tone hands, and minute markers tracing the outer rim. A date window positioned at 3 o'clock delivers everyday practicality through the watch's analog display of hours, minutes, seconds, and date.\u003c\/p\u003e\u003cp\u003eCompleting the package, the stainless steel Jubilee bracelet fastens via a fold-over clasp with safety release, offering a comfortable and polished fit on the wrist. This example is offered in pristine condition and comes with its original box; original papers are not included.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864197329125,"sku":"NWMD32-1","price":9499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-Datejust-31-68274.webp?v=1789413564"},{"product_id":"rolex-datejust-31mm-68274-grey-tapestry-dial-steel-watch-w-g-bezel-circa-1990-ladies","title":"Rolex Datejust 31mm Ref. 68274 Grey Tapestry Dial with White Gold Bezel on Jubilee Bracelet circa 1990","description":"\u003cp\u003eDating to 1990, this Datejust reference 68274 brings together a 31mm round stainless steel case and a grey tapestry dial accented by luminescent index hour markers and luminescent silver-tone hands. The fixed fluted bezel is crafted in 18k white gold, adding a striking contrast to the steel case. A scratch-resistant sapphire crystal protects the dial, while a screw-down crown helps secure the case.\u003c\/p\u003e\u003cp\u003ePower comes from an automatic movement with quick-set functionality, offering the date alongside hours, minutes, and seconds. The watch rides on a stainless steel Jubilee bracelet fastened with a fold clasp, lending the piece its distinctly elegant character.\u003c\/p\u003e\u003cp\u003eThis example is offered in pristine pre-owned condition and ships with its original box. Original papers are not included.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864227541221,"sku":"NWMD421","price":7060.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-Datejust-31mm-68274.webp?v=1789413819"},{"product_id":"rolex-datejust-31mm-68274-grey-dial-stainless-steel-ladies-watch-w-g-bezel-circa-1984","title":"Rolex Datejust 31mm Ref. 68274 Grey Dial with White Gold Bezel circa 1984","description":"\u003cp\u003eThe Datejust 68274 pairs a round 31mm stainless steel case with a grey analog dial dressed in luminescent index hour markers and luminescent silver-tone hands. A fixed, fluted 18k white gold bezel frames the scratch-resistant sapphire crystal, while a screw-down crown completes the case. The automatic movement provides hour, minute, second, and date functions.\u003c\/p\u003e\u003cp\u003eThe watch rides on a stainless steel Jubilee bracelet secured by a fold clasp, and carries the Swiss Made designation on the dial. Produced circa 1984, this piece is presented in pristine condition and ships with its original box. Original papers are not included.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864227606757,"sku":"NWMD422","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/rolex-datejust-31-68274-grey-dial.jpg?v=1789413820"},{"product_id":"rolex-datejust-31mm-68274-salmon-roman-dial-stainless-steel-watch-w-g-bezel-circa-1987","title":"Rolex Datejust 31mm Ref. 68274 Salmon Roman Numeral Dial with White Gold Bezel","description":"\u003cp\u003eReference 68274 represents the Datejust in a particularly elegant configuration: a 31mm round stainless steel case housing an automatic movement, protected by scratch-resistant sapphire crystal. The salmon dial is appointed with Roman numeral markers and luminescent silver-tone hands, while the fixed fluted bezel is crafted in 18k white gold — a refined contrast to the stainless steel case. A screw-down crown and fold clasp complete the package.\u003c\/p\u003e\u003cp\u003eThe watch is presented in pristine condition and features quick-set movement for convenient date adjustment. The stainless steel Jubilee bracelet carries the ref. 68274's characteristic sense of occasion, making it equally suited to everyday wear or a dressed-up occasion.\u003c\/p\u003e\u003cp\u003eThis timepiece does not come with its original box or papers. Swiss made and driven by an automatic movement, it offers date, hour, minute, and second functions.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864227737829,"sku":"NWMD423","price":7060.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-Datejust-31mm-68274-2.webp?v=1789413822"},{"product_id":"rolex-datejust-31mm-68274-white-roman-dial-stainless-steel-watch-w-g-bezel-circa-1988","title":"Rolex Datejust 31 Reference 68274 White Roman Dial Stainless Steel","description":"\u003cp\u003eReference 68274 represents the Datejust in its 31mm form, pairing a round stainless steel case with a fixed fluted bezel and scratch-resistant sapphire crystal. The white dial is dressed with Roman numeral hour markers and silver-toned hands, while a screw-down crown and fold clasp bracelet complete the composition.\u003c\/p\u003e\u003cp\u003ePowering the watch is an automatic movement with quick-set date functionality, offering the time, date, hour, minute, and second displays characteristic of the Datejust line. Dating to 1990, this example is described as pristine and ships with its original box.\u003c\/p\u003e\u003cp\u003eThe watch carries Swiss Made designation and is presented on a stainless steel Jubilee bracelet secured by a fold clasp — a fitting partner to the 31mm case that defines this reference.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864227868901,"sku":"WMD40886","price":7460.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-Datejust-31mm-68274-3.webp?v=1789413824"},{"product_id":"rolex-datejust-31mm-68274-salmon-dial-stainless-steel-watch-w-g-bezel-circa-1997","title":"Rolex Datejust 31mm Ref. 68274 Salmon Dial Stainless Steel with Fluted Bezel","description":"\u003cp\u003eThis 31mm Datejust ref. 68274 is presented in pristine condition, housed in a round stainless steel case with a screw-down crown and scratch-resistant sapphire crystal. The fixed fluted bezel adds an unmistakable elegance, while the salmon dial with Arabic numerals and silver-toned hands delivers a refined, timeless aesthetic.\u003c\/p\u003e\u003cp\u003eDriven by an automatic movement with quick-set functionality, the watch displays the hour, minute, second, and date with the precision expected of Swiss-made timekeeping. The stainless steel Jubilee bracelet fastens securely via a fold clasp, offering a comfortable fit on the wrist.\u003c\/p\u003e\u003cp\u003eThe watch ships with its original Rolex box. Please note that original papers are not included with this piece.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864228229349,"sku":"NWMD427","price":7610.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/rolex-datejust-68274-salmon.webp?v=1789413827"},{"product_id":"rolex-datejust-31mm-68274-silver-index-dial-stainless-steel-watch-w-g-bezel-circa-1984","title":"Rolex Datejust 31 Reference 68274 Silver Index Dial Stainless Steel Jubilee Bracelet","description":"\u003cp\u003eThis Datejust 68274 brings together a 31mm round stainless steel case and an 18k white gold bezel, framing a silver analog dial fitted with index hour markers and silver-toned hands. A scratch-resistant sapphire crystal sits above, while a screw-down crown and fold-clasp Jubilee bracelet in stainless steel complete the feminine silhouette dating to 1990.\u003c\/p\u003e\u003cp\u003eInside, an automatic movement drives the full complement of functions — hours, minutes, seconds, and date — that define the Datejust lineage. The Swiss Made designation on the dial reflects the watch's origins and the caliber standard Rolex held throughout this era.\u003c\/p\u003e\u003cp\u003eThe watch is offered in pristine condition and comes accompanied by its original box. Please note that original papers are not included with this piece.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864228327653,"sku":"NWMD419","price":7899.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/rolex-datejust-31-68274-silver-dial.jpg?v=1789413829"},{"product_id":"rolex-datejust-31mm-68274-black-index-dial-stainless-steel-watch-w-g-bezel-circa-1986","title":"Rolex Datejust 31mm Ref. 68274 Black Index Dial Stainless Steel with White Gold Bezel","description":"\u003cp\u003eReference 68274 presents the Datejust in a 31mm round stainless steel case paired with a striking black dial. Luminescent silver-tone hands sweep across luminescent index hour markers, while a scratch-resistant sapphire crystal protects the view. The fixed, fluted bezel is crafted in 18k white gold, lending a distinct two-material contrast to the overall design.\u003c\/p\u003e\u003cp\u003ePower comes from an automatic movement with quick-set functionality, delivering the time alongside a date complication. A screw-down crown secures the case, and the stainless steel Jubilee bracelet fastens with a fold clasp for a comfortable, secure fit.\u003c\/p\u003e\u003cp\u003eThis watch is offered pre-owned in pristine condition. Original box and papers are not included with the sale.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864228458725,"sku":"NWMD420","price":7060.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-Datejust-31mm-68274-1.webp?v=1789413830"},{"product_id":"rolex-datejust-31mm-silver-stick-dial-stainless-steel-watch-white-gold-bezel","title":"Rolex Datejust 31 Reference 68274 Silver Dial Stainless Steel Watch with White Gold Bezel","description":"\u003cp\u003eProduced in 1984, this Rolex Datejust ref. 68274 is a 31mm round-case timepiece in stainless steel, fitted with a fixed white gold bezel. The scratch-resistant sapphire crystal protects a silver-tone analog dial displaying index hour markers and luminescent silver-tone hands, while the screw-down crown contributes to the watch's characteristic robustness.\u003c\/p\u003e\u003cp\u003eInside runs an automatic movement offering hour, minute, second, and date functions with quick-set capability. The stainless steel Jubilee bracelet secures via a fold clasp, lending the piece its understated, timeless profile. The watch carries a Swiss Made designation.\u003c\/p\u003e\u003cp\u003eThis example is rated pristine in condition and ships with its original box and an appraisal certificate. Original papers are not included.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864254968037,"sku":"NWMD34","price":9499.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-Datejust-31mm-68274-1_b5f49bb7-303f-4eb9-8cd7-54d895ded6b1.webp?v=1789413936"},{"product_id":"rolex-datejust-31mm-white-roman-dial-stainless-steel-watch-white-gold-bezel","title":"Rolex Datejust 68274 31mm White Roman Dial Stainless Steel with White Gold Bezel","description":"\u003cp\u003eThe Rolex Datejust reference 68274 presents itself in a stainless steel round case measuring 31mm, paired with a matching stainless steel Jubilee bracelet secured by a fold-over clasp with safety release. The fixed bezel is crafted in 18kt white gold, lending a touch of precious-metal contrast to the steel construction.\u003c\/p\u003e\u003cp\u003eThe white dial is appointed with Roman numeral hour markers, luminescent silver-tone hands, and minute markers running along the outer rim. A date display sits at the 3 o'clock position, completing the hallmark Datejust functionality. A scratch-resistant sapphire crystal protects the dial, while a screw-down crown and solid case back enclose the automatic movement within.\u003c\/p\u003e\u003cp\u003eThis watch is offered in pristine condition and carries a Swiss Made designation. It is presented with a jewelry box and appraisal certificate; original Rolex box and papers are not included.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864255230181,"sku":"NWMD31","price":9156.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-Datejust-68274.jpg?v=1789413939"}],"url":"https:\/\/itsthattimenyc.com\/collections\/rolex-datejust-68274.oembed","provider":"It's That Time ","version":"1.0","type":"link"}