{"title":"Rolex Day-Date 40 228349RBR","description":"\u003cp\u003eThe Day-Date 40 reference 228349RBR is cased in 18k white gold with a diamond-set bezel, on the President bracelet. Our selection includes bright black, bright blue, blue ombré, olive green, slate, silver and white dials, with white mother-of-pearl, a meteorite dial and a dial paved with diamonds and blue sapphires among them. Every watch is inspected and authenticated in our 47th Street showroom, with box and papers noted where present, and pieces held off-price are available on request.\u003c\/p\u003e","products":[{"product_id":"rolex-oyster-perpetual-date-40mm-228349rbr-0040","title":"Rolex Oyster Perpetual Date 40mm | 228349RBR-0040","description":"\u003cp\u003eIntroducing the Rolex Oyster Perpetual Date 40mm\u003c\/p\u003e\u003cp\u003eExperience the epitome of luxury and precision with our latest offering - the Rolex Oyster Perpetual Date 40mm. Crafted with the finest materials and cutting-edge technology, this timepiece is a true testament to Rolex's legacy of excellence.\u003c\/p\u003e\u003cp\u003eThe 40mm case is made of 18k white gold, exuding a timeless elegance. The bezel is adorned with sparkling diamonds, adding a touch of glamour to the watch. The monobloc middle case, screw-down case back, and winding crown ensure durability and water resistance up to 100 metres.\u003c\/p\u003e\u003cp\u003eThe dial is made of rare meteorite and features 10 baguette-cut diamonds. The iconic Cyclops lens magnifies the date display for easy reading. The scratch-resistant sapphire crystal protects the dial, ensuring its pristine condition for years to come.\u003c\/p\u003e\u003cp\u003eAt the heart of this timepiece is the Perpetual, mechanical, self-winding movement - Calibre 3255, manufactured by Rolex. With a precision of -2\/+2 sec\/day, this watch is a true chronometer. The instant day and date display, stop-seconds function, and paramagnetic blue parachrom hairspring make it a high-performance timepiece.\u003c\/p\u003e\u003cp\u003eThe 18k white gold President bracelet with semi-circular three-piece links adds to the watch's luxurious appeal. The concealed folding crownclasp ensures a secure and comfortable fit on the wrist.\u003c\/p\u003e\u003cp\u003eExperience the ultimate in luxury and precision with the Rolex Oyster Perpetual Date 40mm. Order yours now and join the elite club of Rolex owners.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":43902843814117,"sku":"123508","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/products\/public_a26c57c7-0a85-4c9e-a56f-008996b697cc.png?v=1676560544"},{"product_id":"rolex-day-date-40mm-228349rbr-0001-silver-dial-president-bracelet","title":"Rolex Day-Date 40 228349RBR-0001 Silver Diamond Dial White Gold President Bracelet","description":"\u003cp\u003eReference 228349RBR-0001 presents the Day-Date 40 in a 40 mm 18 kt white gold Oyster case built around a monobloc middle case, screw-down case back, and screw-down winding crown secured by the Twinlock double waterproofness system. The diamond-set bezel adds a further layer of brilliance to a watch rated waterproof to 100 metres, while scratch-resistant sapphire crystal with a Cyclops lens over the date ensures legibility in any light.\u003c\/p\u003e\u003cp\u003eThe silver dial is itself set with diamonds, its hour markers replaced by 10 baguette-cut diamonds that frame the instantaneous day and date displays in their respective apertures. Powering the watch is Rolex Calibre 3255, a perpetual, mechanical, self-winding movement featuring a paramagnetic blue Parachrom hairspring, high-performance Paraflex shock absorbers, bidirectional winding via a Perpetual rotor, and a power reserve of approximately 70 hours. The movement holds Superlative Chronometer certification — combining COSC qualification with Rolex's own post-casing standard — delivering a precision of -2\/+2 seconds per day.\u003c\/p\u003e\u003cp\u003eThe 18 kt white gold President bracelet, composed of semi-circular three-piece links, completes the watch with a concealed folding Crownclasp that keeps the design clean from the wrist outward. Stop-seconds functionality allows exact time setting, rounding out a specification that places this Day-Date 40 firmly at the summit of the collection.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919866011877,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228349rbr-0001-silverdiamond-diamondset-president.jpg?v=1782915920"},{"product_id":"rolex-day-date-40mm-228349rbr-0039-white-dial-president-bracelet","title":"Rolex Day-Date 40 Reference 228349RBR-0039 White Dial Diamond Bezel 18kt White Gold President Bracelet","description":"\u003cp\u003eHoused in a 40mm 18kt white gold Oyster case, reference 228349RBR-0039 features a monobloc middle case with a screw-down case back and screw-down Twinlock winding crown, delivering water resistance to 100 metres. The bezel is set with diamonds, while scratch-resistant sapphire crystal with a Cyclops lens over the date keeps the white Roman numeral dial clearly legible from every angle.\u003c\/p\u003e\u003cp\u003eThe white gold President bracelet with its characteristic semi-circular three-piece links fastens via a concealed folding Crownclasp, providing a secure and seamless fit on the wrist. Every element of the construction reflects the Day-Date's longstanding place at the top of the Rolex collection.\u003c\/p\u003e\u003cp\u003eAt the heart of the watch is the perpetual, mechanical, self-winding Calibre 3255, certified as a Superlative Chronometer to a precision of -2\/+2 seconds per day after casing. Bidirectional self-winding via the Perpetual rotor delivers approximately 70 hours of power reserve, while the paramagnetic blue Parachrom hairspring and Paraflex shock absorbers ensure consistent reliability. Day and date are displayed instantaneously in dedicated apertures with a secure rapid-setting mechanism.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919866175717,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228349rbr-0039-whiteroman-diamondset-president.jpg?v=1782915922"},{"product_id":"rolex-day-date-40mm-228349rbr-0030-olive-green-dial-president-bracelet","title":"Rolex Day-Date 40 Reference 228349RBR-0030 Olive Green Dial Diamond Bezel White Gold President Bracelet","description":"\u003cp\u003eReference 228349RBR-0030 presents the Day-Date 40 in an 18 kt white gold Oyster case measuring 40 mm across. The bezel is set with diamonds, while a scratch-resistant sapphire crystal with a Cyclops lens over the date protects the dial below. A screw-down winding crown with Twinlock double waterproofness keeps the watch sealed to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe olive green dial features Roman numeral hour markers and displays the day and date in dedicated apertures via an instantaneous, secure rapid-setting mechanism. The President bracelet, crafted in 18 kt white gold with semi-circular three-piece links, fastens with a concealed folding Crownclasp for a seamless look on the wrist.\u003c\/p\u003e\u003cp\u003eInside runs the Rolex Calibre 3255, a perpetual mechanical self-winding movement with bidirectional winding via a Perpetual rotor and an approximately 70-hour power reserve. The oscillator features a paramagnetic blue Parachrom hairspring and high-performance Paraflex shock absorbers, achieving a precision of -2\/+2 seconds per day after casing. The movement carries Superlative Chronometer certification, combining COSC testing with Rolex's own post-casing verification.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919866274021,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228349rbr-0030-olivegreenroman-diamondset-president.jpg?v=1782915922"},{"product_id":"rolex-day-date-40mm-228349rbr-0045-blue-ombre-dial-president-bracelet","title":"Rolex Day-Date 40 228349RBR-0045 Blue Ombré Dial Diamond Bezel White Gold President Bracelet","description":"\u003cp\u003eCrafted in 18 kt white gold, the 40 mm Oyster case features a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown delivering waterproofness to 100 metres. The bezel is set with diamonds, while scratch-resistant sapphire crystal with a Cyclops lens over the date completes the case.\u003c\/p\u003e\u003cp\u003eThe blue ombré dial is dressed with Roman numeral hour markers and presents both the day and date in instantaneous apertures with a secure rapid-setting mechanism. A Cyclops magnification lens keeps the date immediately legible at a glance.\u003c\/p\u003e\u003cp\u003ePowering the watch is the Calibre 3255, a perpetual mechanical self-winding movement from Manufacture Rolex offering a precision rating of -2\/+2 seconds per day after casing, a power reserve of approximately 70 hours, and a paramagnetic blue Parachrom hairspring paired with Paraflex shock absorbers. The movement holds Superlative Chronometer certification, combining COSC testing with Rolex's own post-casing standards. The 18 kt white gold President bracelet closes with a concealed folding Crownclasp.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919866339557,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228349rbr-0045-blueombreroman-diamondset-president.jpg?v=1782915923"},{"product_id":"rolex-day-date-40mm-228349rbr-0005-bright-blue-dial-president-bracelet","title":"Rolex Day-Date 40 Reference 228349RBR-0005 Bright Blue Dial Diamond Bezel White Gold President Bracelet","description":"\u003cp\u003eCrafted entirely in 18 kt white gold, the 40 mm case follows Rolex's Oyster architecture — a monobloc middle case with screw-down case back and screw-down Twinlock winding crown delivering water resistance to 100 metres. Scratch-resistant sapphire crystal with a Cyclops lens over the date keeps the display clear, while the diamond-set bezel adds a layer of brilliance around the case.\u003c\/p\u003e\u003cp\u003eThe bright blue dial is rendered with Roman numeral hour markers, and the characteristic Day-Date twin apertures offer instantaneous day and date displays with secure rapid-setting. A Calibre 3255 perpetual, mechanical, self-winding movement powers the watch, offering a precision rating of -2\/+2 seconds per day after casing, a roughly 70-hour power reserve, and bidirectional self-winding via a Perpetual rotor. The oscillator features a paramagnetic blue Parachrom hairspring paired with high-performance Paraflex shock absorbers, and the movement holds Superlative Chronometer certification.\u003c\/p\u003e\u003cp\u003eThe watch sits on an 18 kt white gold President bracelet composed of semi-circular three-piece links and secured by a concealed folding Crownclasp, completing a cohesive all-white-gold presentation that defines this reference.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919866470629,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228349rbr-0005-blueroman-diamondset-president.jpg?v=1782915925"},{"product_id":"rolex-day-date-40mm-228349rbr-0041-slate-dial-president-bracelet","title":"Rolex Day-Date 40 Reference 228349RBR-0041 Slate Dial Diamond Bezel White Gold President Bracelet","description":"\u003cp\u003ePresented in a 40 mm 18 kt white gold Oyster case, reference 228349RBR-0041 features a monobloc middle case with a screw-down case back and screw-down Twinlock winding crown, offering water resistance to 100 metres. The bezel is set with diamonds, while a scratch-resistant sapphire crystal with Cyclops lens magnifies the date window for effortless reading.\u003c\/p\u003e\u003cp\u003eThe slate dial is equipped with a Chromalight display delivering long-lasting blue luminescence, ensuring legibility across varied lighting conditions. Day and date are shown simultaneously through apertures with instantaneous, secure rapid-setting, and a stop-seconds function allows for precise time adjustment.\u003c\/p\u003e\u003cp\u003ePower comes from the perpetual, mechanical, self-winding Calibre 3255 — a Manufacture Rolex movement certified as a Superlative Chronometer following both COSC testing and Rolex certification after casing. A paramagnetic blue Parachrom hairspring and Paraflex shock absorbers support the oscillator, while bidirectional winding via the Perpetual rotor provides approximately 70 hours of power reserve. The watch is completed by an 18 kt white gold President bracelet with semi-circular three-piece links and a concealed folding Crownclasp.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919866568933,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228349rbr-0041-slate-diamondset-president.webp?v=1782915925"},{"product_id":"rolex-day-date-40mm-228349rbr-0002-bright-black-dial-president-bracelet","title":"Rolex Day-Date 40 228349RBR-0002 Bright Black Dial Diamond Bezel 18kt White Gold President Bracelet","description":"\u003cp\u003eReference 228349RBR-0002 presents the Day-Date 40 in a 40mm monobloc middle case crafted from 18kt white gold, featuring a screw-down case back and a screw-down Twinlock winding crown for waterproofness to 100 metres. The bezel is set with diamonds, while a scratch-resistant sapphire crystal with a Cyclops lens over the date completes the case.\u003c\/p\u003e\u003cp\u003eThe bright black dial is fitted with index hour markers, offering a sharp, high-contrast face. The 18kt white gold President bracelet, constructed with semi-circular three-piece links, fastens via a concealed folding Crownclasp for a refined, seamless look on the wrist.\u003c\/p\u003e\u003cp\u003eInside runs the Calibre 3255, a perpetual mechanical self-winding movement from Rolex bearing Superlative Chronometer certification — achieving a precision of -2\/+2 seconds per day after casing. A paramagnetic blue Parachrom hairspring, Paraflex shock absorbers, bidirectional winding via a Perpetual rotor, and an approximately 70-hour power reserve round out the movement's technical profile. Day and date displays appear in apertures with instantaneous, secure rapid-setting and a stop-seconds function for precise time adjustment.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919866667237,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228349rbr-0002-black-diamondset-president.jpg?v=1782915927"},{"product_id":"rolex-day-date-40mm-18k-white-gold-paved-with-diamonds-228349rbr-watch","title":"Rolex Day-Date 40 Reference 228349RBR-0036 18k White Gold Diamond Bezel","description":"\u003cp\u003eFew timepieces command attention quite like the Rolex Day-Date 40. This example, reference 228349RBR-0036, is crafted in 18k white gold and arrives in unworn condition, accompanied by its original box and papers.\u003c\/p\u003e\u003cp\u003eThe 40mm white gold case is set with a diamond bezel, while the dial is paved with diamonds and blue sapphires — a combination that creates a striking interplay of light across the entire face of the watch.\u003c\/p\u003e\u003cp\u003eComplete with full Rolex documentation, this Day-Date 40 represents the reference in its most lavish configuration for the discerning collector.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49920062882021,"sku":"ROL-425001","price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-Day-Date-228349rbr-0036.jpg?v=1782918011"},{"product_id":"rolex-day-date-228349rbr-0003-bright-black-dial-40-mm-president-bracelet","title":"Rolex Day-Date 40 Ref. 228349RBR-0003 Bright Black Dial White Gold President Bracelet","description":"\u003cp\u003eReference 228349RBR-0003 represents the Day-Date 40 at its most refined — a 40mm case crafted in 18K white gold and fitted with a diamond bezel that frames the bright black dial. The President bracelet, rendered in matching 18K white gold, lends the watch its iconic silhouette and characteristic wrist presence.\u003c\/p\u003e\u003cp\u003eInside beats the Calibre 3255, a perpetual mechanical self-winding movement made by Rolex, delivering the precision and reliability the manufacture is renowned for. The watch carries a water resistance rating of 100 meters, combining everyday wearability with an unmistakably dressy aesthetic.\u003c\/p\u003e\u003cp\u003eThis example is offered in new condition and is accompanied by its original box and papers, making it a complete set for the discerning collector or first-time buyer of this celebrated reference.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864141361381,"sku":"J143472","price":79050.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/rolex-228349rbr-0003.webp?v=1789413013"},{"product_id":"rolex-day-date-228349rbr-0046-mother-of-pearl-dial-40-mm-president-bracelet","title":"Rolex Day-Date 40 228349RBR-0046 Mother of Pearl Dial White Gold President Bracelet","description":"\u003cp\u003eAt 40 mm, the Oyster case of this Day-Date 40 is crafted entirely in 18K white gold and frames a white mother of pearl dial whose natural composition makes every example one of a kind. A diamond-set bezel encircles the case, adding brilliance that complements the dial's inherent luminosity. Sapphire crystal with a Cyclops lens sits above the date display, while 100 m water resistance underlines the watch's practical construction.\u003c\/p\u003e\u003cp\u003eInside runs the Rolex Calibre 3255, a perpetual, mechanical, self-winding manufacture movement delivering a power reserve of approximately 70 hours. Hour and minute functions are presented with the day indicated at 12 o'clock and the date at 3 o'clock, a layout that has long defined the Day-Date's identity.\u003c\/p\u003e\u003cp\u003eThe watch is worn on an 18K white gold President bracelet secured by a concealed Crownclasp. This example is offered in new condition and comes complete with its original box and original papers.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864154599653,"sku":"J143490","price":88300.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/rolex-228349rbr-0046.webp?v=1789413148"}],"url":"https:\/\/itsthattimenyc.com\/collections\/rolex-day-date-228349rbr.oembed","provider":"It's That Time ","version":"1.0","type":"link"}