{"title":"Rolex Day-Date 40 228398TBR","description":"\u003cp\u003eThe Day-Date 40 reference 228398TBR is cased in 18k yellow gold with a bezel set with baguette-cut diamonds, on the President bracelet. Our selection includes champagne, silver, silver Roman, white Roman, green Roman, green ombré, bright black and onyx dials, along with white mother-of-pearl and diamond-set versions, including a fully diamond-paved dial. Every watch is inspected and authenticated in our 47th Street showroom, with box and papers noted where present, and pieces held off-price are available on request.\u003c\/p\u003e","products":[{"product_id":"rolex-day-date-40mm-228398tbr-0036-diamond-paved-dial-president-watch","title":"Rolex Day-Date 40 228398TBR-0036 Diamond-Paved Dial Yellow Gold President Watch","description":"\u003cp\u003eHoused in a 40 mm 18 kt yellow gold Oyster case, the Day-Date 40 ref. 228398TBR-0036 features a monobloc middle case, screw-down case back, and a screw-down winding crown with Twinlock double waterproofness system. Scratch-resistant sapphire crystal with a Cyclops lens over the date protects the dial, and the watch is waterproof to 100 metres \/ 330 feet. The bezel is set with diamonds, adding further brilliance to the yellow gold case.\u003c\/p\u003e\u003cp\u003eThe diamond-paved dial is appointed with 10 baguette-cut diamonds at the hour markers, presenting an exceptionally gem-forward face. The 18 kt yellow gold President bracelet, with its semi-circular three-piece links and concealed folding Crownclasp, completes the watch with a look that has long defined the Day-Date's standing.\u003c\/p\u003e\u003cp\u003eInside, the Calibre 3255 Manufacture Rolex perpetual, mechanical, self-winding movement delivers a precision of -2\/+2 seconds per day after casing, approximately 70 hours of power reserve, and bidirectional winding via Perpetual rotor. The oscillator features a paramagnetic blue Parachrom hairspring and high-performance Paraflex shock absorbers. The movement carries Superlative Chronometer certification, reflecting both COSC and Rolex's own post-casing standards.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919882395877,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228398tbr-0036-diamondpaved-diamondset-president.jpg?v=1782916069"},{"product_id":"rolex-day-date-40mm-228398tbr-0043-white-mother-of-pearl-dial-president-watch","title":"Rolex Day-Date 40 228398TBR-0043 White Mother-of-Pearl Diamond Dial Yellow Gold President Watch","description":"\u003cp\u003eReference 228398TBR-0043 presents the Day-Date 40 in its most lavish form: a 40 mm Oyster case crafted from 18 kt yellow gold with a monobloc middle case, screw-down case back, and screw-down Twinlock winding crown offering waterproofness to 100 metres. The bezel is fully set with diamonds, while scratch-resistant sapphire crystal with a Cyclops lens over the date completes the case.\u003c\/p\u003e\u003cp\u003eThe dial is a study in considered ornament — white mother-of-pearl set with diamonds, with 10 baguette-cut diamond hour markers lending structured brilliance across the face. Beneath, the Calibre 3255 perpetual, mechanical, self-winding movement — a Manufacture Rolex — delivers a precision of -2\/+2 seconds per day after casing, a Superlative Chronometer certification earned through both COSC testing and Rolex's own post-casing process. A paramagnetic blue Parachrom hairspring and Paraflex shock absorbers support the oscillator, while bidirectional winding via the Perpetual rotor provides a power reserve of approximately 70 hours.\u003c\/p\u003e\u003cp\u003eThe President bracelet in 18 kt yellow gold, with its signature semi-circular three-piece links and concealed folding Crownclasp, completes this 2024 Day-Date with the quiet authority the reference has always carried. Day and date are displayed instantaneously in their respective apertures, with a stop-seconds function allowing exact time setting.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919883247845,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228398tbr-0043-whitemop-diamondset-president.jpg?v=1782916077"},{"product_id":"rolex-day-date-40mm-228398tbr-0002-champagne-dial-president-watch","title":"Rolex Day-Date 40 228398TBR-0002 Champagne Diamond Dial 18kt Yellow Gold President Watch","description":"\u003cp\u003eCrafted from 18kt yellow gold, the 40mm Oyster case features a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown delivering waterproofness to 100 metres. A scratch-resistant sapphire crystal with a Cyclops lens over the date sits above the champagne-coloured dial, which is set with 10 baguette-cut diamonds at the hour positions, while the bezel is fully set with diamonds for a look of concentrated brilliance.\u003c\/p\u003e\u003cp\u003eThe President bracelet in 18kt yellow gold is constructed with semi-circular three-piece links and secured by a concealed folding Crownclasp, providing both comfort and a refined finish on the wrist. Powering the watch is the Calibre 3255, a perpetual mechanical self-winding movement manufactured by Rolex. It offers a power reserve of approximately 70 hours, a precision rating of -2\/+2 seconds per day after casing, and features a paramagnetic blue Parachrom hairspring paired with high-performance Paraflex shock absorbers.\u003c\/p\u003e\u003cp\u003eFunctions include centre hour, minute, and seconds hands alongside instantaneous day and date displays in dedicated apertures with secure rapid-setting and stop-seconds for precise time adjustment. The movement carries Superlative Chronometer certification, meeting both COSC standards and Rolex's own post-casing requirements. Reference 228398TBR-0002 is a 2024 production piece.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919883542757,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228398tbr-0002-champagne-diamondset-president.jpg?v=1782916080"},{"product_id":"rolex-day-date-40mm-228398tbr-0038-onyx-dial-president-watch","title":"Rolex Day-Date 40 228398TBR-0038 Onyx Dial 18K Yellow Gold President Watch","description":"\u003cp\u003eThe 40mm case is rendered entirely in 18K yellow gold and topped by a factory-set bezel featuring 48 baguette-cut diamonds. Protecting the dial is scratch-resistant sapphire crystal with a Cyclops lens, while water resistance extends to 100 meters \/ 330 feet. The genuine onyx dial presents a deep, natural black surface against which 10 baguette-cut diamond hour markers — also set in yellow gold — deliver clear legibility alongside exceptional rarity.\u003c\/p\u003e\u003cp\u003eThe iconic President bracelet, composed of semi-circular three-piece links in 18K yellow gold, secures via a concealed folding Crownclasp for a seamless, uninterrupted silhouette on the wrist. At the heart of this reference sits the automatic, self-winding Rolex Caliber 3255, offering a power reserve of approximately 70 hours along with a rapid-setting day and date complication.\u003c\/p\u003e\u003cp\u003eThis example is presented in excellent condition and comes accompanied by its Rolex box and warranty. A 2-year warranty is provided by Luxury Watches USA. Production year is noted as 2024.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919883641061,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228398tbr-0038-onyx-diamondset-president.jpg?v=1782916081"},{"product_id":"rolex-day-date-40mm-228398tbr-0001-bright-black-dial-president-watch","title":"Rolex Day-Date 40 228398TBR-0001 Bright Black Diamond Dial Yellow Gold President Watch","description":"\u003cp\u003eCrafted in 18 kt yellow gold, the 40 mm case of this Day-Date features a monobloc middle case, a screw-down case back, and a screw-down Twinlock winding crown that provides waterproofness to 100 metres. A scratch-resistant sapphire crystal with a Cyclops lens over the date sits above the bright black dial, while the bezel is fully set with diamonds for an unmistakably bold presence on the wrist.\u003c\/p\u003e\u003cp\u003eThe dial itself is set with 10 baguette-cut diamonds at the hour positions, complementing the overall stone-set aesthetic. The President bracelet — constructed with semi-circular three-piece links in 18 kt yellow gold — fastens via a concealed folding Crownclasp, completing the watch's cohesive precious-metal composition.\u003c\/p\u003e\u003cp\u003eInside runs the Rolex Calibre 3255, a perpetual, mechanical, self-winding movement with bidirectional winding via a Perpetual rotor and a power reserve of approximately 70 hours. A paramagnetic blue Parachrom hairspring and Paraflex shock absorbers contribute to its precision, rated at -2\/+2 seconds per day after casing and certified as a Superlative Chronometer to COSC standards plus Rolex's own post-casing certification. Day and date are displayed instantaneously in dedicated apertures with a secure rapid-setting function.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919883706597,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228398tbr-0001-black-diamondset-president.jpg?v=1782916082"},{"product_id":"rolex-day-date-40mm-228398tbr-0033-white-dial-president-watch","title":"Rolex Day-Date 40 228398TBR-0033 White Roman Numeral Dial Diamond Bezel Yellow Gold President Watch","description":"\u003cp\u003eHoused in a 40 mm 18 kt yellow gold Oyster case with a monobloc middle, screw-down case back, and screw-down Twinlock winding crown, reference 228398TBR-0033 offers waterproofness to 100 metres \/ 330 feet. The bezel is set with diamonds, while a scratch-resistant sapphire crystal with a Cyclops lens over the date keeps the dial clearly legible.\u003c\/p\u003e\u003cp\u003eThe white dial carries Roman numeral hour markers and displays the full day and date in dedicated apertures via instantaneous, secure rapid-setting. Power comes from the Calibre 3255, a perpetual mechanical self-winding movement manufactured by Rolex, featuring a paramagnetic blue Parachrom hairspring, high-performance Paraflex shock absorbers, bidirectional winding via a Perpetual rotor, a precision of -2\/+2 seconds per day after casing, and a power reserve of approximately 70 hours. It carries Superlative Chronometer certification, reflecting both COSC and Rolex's own post-casing standards.\u003c\/p\u003e\u003cp\u003eThe watch is completed by an 18 kt yellow gold President bracelet with semi-circular three-piece links, secured by a concealed folding Crownclasp. Production year is 2024.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919883804901,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228398tbr-0033-whiteroman-diamondset-president.jpg?v=1782916083"},{"product_id":"rolex-day-date-40mm-228398tbr-0006-silver-dial-president-watch","title":"Rolex Day-Date 40 228398TBR-0006 Silver Roman Numeral Dial Yellow Gold President Watch","description":"\u003cp\u003eReference 228398TBR-0006 presents the Day-Date 40 in a 40 mm monobloc 18 kt yellow gold case finished with a screw-down case back and a screw-down Twinlock winding crown for waterproofness to 100 metres. The bezel is set with diamonds, while a scratch-resistant sapphire crystal with a Cyclops lens magnifies the date display at a glance.\u003c\/p\u003e\u003cp\u003eThe silver dial carries Roman numeral hour markers and pairs with centre hour, minute, and seconds hands. Instantaneous day and date readouts appear in dedicated apertures with a secure rapid-setting function, and a stop-seconds mechanism allows for precise time setting. The 18 kt yellow gold President bracelet closes with a concealed folding Crownclasp.\u003c\/p\u003e\u003cp\u003ePower comes from the Calibre 3255 perpetual, mechanical, self-winding movement — a Manufacture Rolex calibre featuring a paramagnetic blue Parachrom hairspring, high-performance Paraflex shock absorbers, bidirectional winding via a Perpetual rotor, a power reserve of approximately 70 hours, and Superlative Chronometer certification reflecting COSC testing plus Rolex certification after casing, achieving a precision of -2\/+2 seconds per day.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919883870437,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228398tbr-0006-silverroman-diamondset-president.jpg?v=1782916084"},{"product_id":"rolex-day-date-40mm-228398tbr-0003-champagne-dial-president-watch","title":"Rolex Day-Date 40 228398TBR-0003 Champagne Dial Diamond Bezel Yellow Gold President","description":"\u003cp\u003eCrafted entirely in 18 kt yellow gold, the 40 mm case follows Rolex's Oyster architecture with a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown that keeps the watch waterproof to 100 metres. The bezel is set with diamonds, while a scratch-resistant sapphire crystal with a Cyclops lens over the date completes the case.\u003c\/p\u003e\u003cp\u003eThe champagne-colour dial is marked with Roman numerals and displays the day and date in dedicated apertures via an instantaneous, secure rapid-setting mechanism. Hands show centre hours, minutes, and seconds, with a stop-seconds function allowing precise time setting.\u003c\/p\u003e\u003cp\u003ePower comes from the perpetual, mechanical, self-winding Calibre 3255 — a Manufacture Rolex movement offering approximately 70 hours of power reserve, a paramagnetic blue Parachrom hairspring, Paraflex shock absorbers, and Superlative Chronometer certification reflecting precision of -2\/+2 seconds per day after casing. The President bracelet in 18 kt yellow gold features semi-circular three-piece links secured by a concealed folding Crownclasp. Production year: 2024.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919883935973,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228398tbr-0003-champagneroman-diamondset-president.jpg?v=1782916085"},{"product_id":"rolex-day-date-40mm-228398tbr-0042-green-ombre-dial-president-watch","title":"Rolex Day-Date 40 228398TBR-0042 Green Ombré Dial Diamond Bezel Yellow Gold President Watch","description":"\u003cp\u003eCrafted in 18 kt yellow gold, the 40 mm Oyster case features a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown delivering waterproofness to 100 metres \/ 330 feet. A scratch-resistant sapphire crystal with a Cyclops lens over the date tops the case, while the bezel is set with diamonds for a striking finishing touch.\u003c\/p\u003e\u003cp\u003eThe green ombré dial draws the eye with Roman numeral hour markers, conveying both a sense of depth and a bold use of color. Day and date indications appear through instantaneous apertures with secure rapid-setting, accompanied by centre hour, minute, and seconds hands plus a stop-seconds function for precise time setting.\u003c\/p\u003e\u003cp\u003ePowering the watch is the Rolex Calibre 3255 perpetual, mechanical, self-winding movement, which offers a power reserve of approximately 70 hours, a paramagnetic blue Parachrom hairspring, high-performance Paraflex shock absorbers, and bidirectional winding via a Perpetual rotor. The movement holds Superlative Chronometer certification — combining COSC and Rolex certification after casing — with a precision of -2\/+2 seconds per day. The President bracelet in 18 kt yellow gold closes with a concealed folding Crownclasp. Production year: 2024.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919884034277,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228398tbr-0042-greenombre-diamondset-president.jpg?v=1782916086"},{"product_id":"rolex-day-date-40mm-228398tbr-0039-green-dial-president-watch","title":"Rolex Day-Date 40 228398TBR-0039 Green Roman Numeral Dial Yellow Gold President Watch","description":"\u003cp\u003eReference 228398TBR-0039 presents the Day-Date 40 in a 40 mm 18 kt yellow gold case built on Rolex's Oyster architecture, featuring a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown for waterproofness to 100 metres. The bezel is set with diamonds, while a scratch-resistant sapphire crystal with a Cyclops lens over the date completes the case.\u003c\/p\u003e\u003cp\u003eThe green dial is rendered with Roman numeral hour markers, offering a rich interplay of color and classical typography. Beneath it runs the Calibre 3255 — a perpetual, mechanical, self-winding movement manufactured by Rolex, delivering a precision of -2\/+2 seconds per day after casing and a power reserve of approximately 70 hours. The oscillator employs a paramagnetic blue Parachrom hairspring alongside high-performance Paraflex shock absorbers, and the watch holds Superlative Chronometer certification, reflecting both COSC standards and Rolex's own post-casing verification.\u003c\/p\u003e\u003cp\u003eThe President bracelet in 18 kt yellow gold, distinguished by its semi-circular three-piece links, fastens with a concealed folding Crownclasp. Functions include center hour, minute, and seconds hands alongside instantaneous day and date displays in apertures with secure rapid-setting and stop-seconds for precise time adjustment. Production year is 2024.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919884067045,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228398tbr-0039-green-diamondset-president.jpg?v=1782916086"},{"product_id":"rolex-day-date-40mm-228398tbr-0040-silver-dial-president-watch","title":"Rolex Day-Date 40 228398TBR-0040 Silver Dial Diamond Bezel Yellow Gold President Watch","description":"\u003cp\u003eHoused in a 40 mm 18 kt yellow gold Oyster case, reference 228398TBR-0040 features a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown delivering waterproofness to 100 metres \/ 330 feet. The bezel is set with diamonds, while a scratch-resistant sapphire crystal with a Cyclops lens over the date ensures clear legibility at every angle.\u003c\/p\u003e\u003cp\u003eThe silver dial showcases a Chromalight display with long-lasting blue luminescence, keeping the layout highly legible in low-light conditions. Day and date indications appear in dedicated apertures with instantaneous, secure rapid-setting, complemented by a stop-seconds function for precise time adjustment.\u003c\/p\u003e\u003cp\u003ePower comes from Rolex Calibre 3255, a perpetual mechanical self-winding movement with bidirectional winding via a Perpetual rotor, a paramagnetic blue Parachrom hairspring, Paraflex shock absorbers, approximately 70 hours of power reserve, and a precision rating of -2\/+2 seconds per day after casing — certified as a Superlative Chronometer to both COSC and Rolex standards. The 18 kt yellow gold President bracelet with semi-circular three-piece links closes via a concealed folding Crownclasp.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919884165349,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228398tbr-0040-silver-diamondset-president.jpg?v=1782916087"},{"product_id":"rolex-day-date-40mm-228398tbr-0007-champagne-dial-president-watch","title":"Rolex Day-Date 40 228398TBR-0007 Champagne Dial Diamond Bezel 18kt Yellow Gold President Watch","description":"\u003cp\u003eMeasuring 40mm across, the case is crafted from 18kt yellow gold with a monobloc middle case, screw-down case back, and a screw-down Twinlock winding crown offering waterproofness to 100 metres. The bezel is set with diamonds, while a scratch-resistant sapphire crystal with a Cyclops lens over the date keeps the champagne-colour index dial clearly legible at a glance.\u003c\/p\u003e\u003cp\u003eThe President bracelet — built from 18kt yellow gold with semi-circular three-piece links — fastens via a concealed folding Crownclasp. Inside, the perpetual mechanical self-winding Calibre 3255 delivers a power reserve of approximately 70 hours, a precision of -2\/+2 seconds per day after casing, and features a paramagnetic blue Parachrom hairspring alongside high-performance Paraflex shock absorbers. The movement carries Superlative Chronometer certification, reflecting both COSC and Rolex's own post-casing standards.\u003c\/p\u003e\u003cp\u003eFunctions include centre hour, minute, and seconds hands, along with instantaneous day and date displays in apertures with secure rapid-setting and stop-seconds for precise time adjustment. Reference 228398TBR-0007 is a 2024 production example of the Day-Date 40.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919884230885,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228398tbr-0007-champagne-diamondset-president.jpg?v=1782916088"},{"product_id":"rolex-day-date-40mm-228398tbr-0041-bright-black-dial-president-watch","title":"Rolex Day-Date 40 Reference 228398TBR-0041 Bright Black Dial Diamond Bezel 18kt Yellow Gold President Bracelet","description":"\u003cp\u003ePresented in a 40mm monobloc middle case crafted from 18kt yellow gold, reference 228398TBR-0041 features a screw-down case back and winding crown equipped with the Twinlock double waterproofness system, offering water resistance to 100 metres. The bezel is set with diamonds, while a scratch-resistant sapphire crystal with a Cyclops lens over the date ensures clear legibility at a glance.\u003c\/p\u003e\u003cp\u003eThe bright black dial employs a Chromalight display delivering long-lasting blue luminescence for exceptional readability. Day and date are shown through instantaneous apertures with secure rapid-setting, complemented by stop-seconds for precise time adjustment. The 18kt yellow gold President bracelet, composed of semi-circular three-piece links, fastens with a concealed folding Crownclasp.\u003c\/p\u003e\u003cp\u003ePowering the watch is the Calibre 3255 perpetual mechanical self-winding movement, featuring a paramagnetic blue Parachrom hairspring, high-performance Paraflex shock absorbers, bidirectional winding via a Perpetual rotor, a power reserve of approximately 70 hours, and a precision rating of -2\/+2 seconds per day after casing. The movement carries Superlative Chronometer certification, combining COSC testing with Rolex's own post-casing standards. Production year is 2024.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919884296421,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-228398tbr-0041-black-diamondset-president.webp?v=1782916089"}],"url":"https:\/\/itsthattimenyc.com\/collections\/rolex-day-date-228398tbr.oembed","provider":"It's That Time ","version":"1.0","type":"link"}