{"title":"Rolex Daytona 116523","description":"\u003cp\u003eThe Cosmograph Daytona 116523 pairs stainless steel with 18k yellow gold on a 40 mm case, the generation before today’s 126503. Our selection includes black, white, grey, champagne, ivory and mother-of-pearl dials, alongside customized pieces with black PVD\/DLC coating, rainbow bezels and aftermarket diamond settings. Every watch is inspected and authenticated in our 47th Street showroom, with box and papers noted where present, and pieces held off-price are available on request.\u003c\/p\u003e","products":[{"product_id":"rolex-daytona-116523-40mm-black-mother-of-pearl-yellow-gold-steel-bracelet","title":"Rolex Daytona 116523 40mm Two-Tone Yellow Gold and Steel Black Mother of Pearl Dial","description":"\u003cp\u003eAt 40mm in diameter, this Rolex Daytona 116523 presents the classic two-tone combination of 18ct yellow gold and stainless steel in a round case. The screw-down crown and fold-clasp Oyster bracelet keep the design true to the Daytona's enduring form, while scratch-resistant sapphire crystal protects the dial from daily wear.\u003c\/p\u003e\u003cp\u003eThe black mother-of-pearl dial is the centerpiece of this configuration, shifting through iridescent tones as the light changes. Diamond hour markers catch that same light and provide clear legibility, complemented by yellow-gold hands. The chronograph sub-dials maintain the Daytona's signature tri-compax arrangement, offering hour, minute, and second timing functions via an automatic movement.\u003c\/p\u003e\u003cp\u003eThis example is Swiss made and carries a watch-only listing — please note that box and papers are not included. It is a male-sized luxury watch suited to collectors and enthusiasts who appreciate the Daytona's combination of precious materials and chronograph functionality.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919823184101,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/product319-rolex-daytona-116523-40mm-yellow-gold-steel-black-mother-of-pearl-image1.jpg?v=1782915438"},{"product_id":"rolex-daytona-116523-40mm-black-pvd-dlc-oyster-bracelet","title":"Rolex Daytona 116523 40mm Black Dial PVD\/DLC Coated Chronograph","description":"\u003cp\u003eReference 116523 brings together the Daytona's enduring round 40mm case and Oyster bracelet in stainless steel, transformed by an aftermarket PVD\/DLC coating applied to both the case and band. That coating — disclosed here as non-factory — lends the watch a uniform dark tone while adding a layer of scratch resistance over the underlying steel. The screw-down crown and Oysterlock clasp remain in place, along with 100 meters of water resistance.\u003c\/p\u003e\u003cp\u003eThe black analog dial is fitted with index markers and silver-tone hands, with red second markers providing a point of contrast on the chronograph registers. A scratch-resistant sapphire crystal sits above the dial, and the tachymeter engraved bezel frames the face in the manner the Daytona has carried since its motorsport origins. Functions cover hours, minutes, seconds, and chronometer timing.\u003c\/p\u003e\u003cp\u003ePower comes from an automatic movement, and the watch is presented in new condition with its original box and papers included. A one-year mechanical warranty accompanies the piece. Swiss Made designation appears on the dial, and the watch carries a male sizing profile suited to the 40mm case diameter.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919823249637,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/product318-rolex-daytona-116523-40mm-black-dial-pvddlc-coated-chronograph-image1.jpg?v=1782915438"},{"product_id":"rolex-daytona-116523-40mm-black-mother-of-pearl-stainless-steel-bracelet","title":"Rolex Daytona 116523 40mm Black MOP Diamond Dial PVD\/DLC Bracelet Watch","description":"\u003cp\u003eReference 116523 brings together the Daytona's storied chronograph heritage and a bold material treatment: a PVD\/DLC coating that lends the 40mm round case and Oyster bracelet a deep, dark tone while contributing additional scratch resistance. The screw-down crown and Oysterlock clasp round out the hardware, keeping everything secure whether worn casually or actively.\u003c\/p\u003e\u003cp\u003eAt the center of the watch is a black mother-of-pearl dial that shifts with the light, its surface marked by index dial markers and silver-tone hands. The tachymeter-engraved bezel frames the dial and underscores the watch's motorsport timing purpose, while scratch-resistant sapphire crystal protects the view from above. The automatic movement carries chronometer certification, delivering hour, minute, second, and chronograph functions.\u003c\/p\u003e\u003cp\u003eThis example is accompanied by its original box and original papers, an important consideration for collectors. The Swiss Made designation and Rolex's hallmark attention to specification are reflected throughout, from the analog dial layout to the screw-down crown design.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919823315173,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/product317-rolex-daytona-116523-40mm-black-mop-diamond-dial-pvddlc-watch-image1.jpg?v=1782915439"},{"product_id":"rolex-daytona-116523-custom-dial-black-pvd-bezel-aftermarket-iced-out-bracelet-and-lugs","title":"Rolex Daytona 116523 40mm Two-Tone Black PVD Bezel Custom Dial Aftermarket Iced Out Bracelet and Lugs","description":"\u003cp\u003eBuilt on the Rolex Daytona reference 116523, this 40mm round case combines stainless steel and yellow gold construction with a scratch-resistant sapphire crystal and solid case back. The fixed bezel and crowns have been finished in black PVD coating, lending the piece a bold contrast against its two-tone metal composition.\u003c\/p\u003e\u003cp\u003eThe dial presents a grey main surface paired with black sub-dials, while the bracelet and lugs have been set with aftermarket diamonds, giving the watch its iced-out character. The band itself shares the same stainless steel and yellow gold with aftermarket diamond configuration as the case.\u003c\/p\u003e\u003cp\u003eThis is a heavily customized piece featuring aftermarket modifications to the bezel, crowns, bracelet, and lugs. Buyers should note that these are non-factory alterations to an original Rolex Daytona 116523 base watch. No mention of box or papers is made in the listing.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919839863013,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-116523-custom-pvd-iced-out.jpg?v=1782915603"},{"product_id":"rolex-cosmograph-daytona-116523-black-dial-rainbow-bezel-black-pvd-oyster-bracelet-watch","title":"Rolex Cosmograph Daytona 116523 Black Dial Rainbow Bezel Black PVD Oyster Bracelet","description":"\u003cp\u003eAt 40 mm, this Rolex Cosmograph Daytona ref. 116523 pairs a stainless steel case finished in black PVD coating with a custom rainbow-set bezel, creating a vivid contrast that sets it apart from standard configurations. A scratch-resistant sapphire crystal protects the black index dial beneath, while a screw-down winding crown and water resistance to 100 metres \/ 330 feet speak to the watch's robust construction.\u003c\/p\u003e\u003cp\u003eThe Oyster bracelet is built from three-piece solid links in PVD-coated stainless steel complemented by 18kt yellow gold, secured by an Oysterlock clasp. This combination of dark PVD treatment and warm gold tones gives the bracelet a distinctive two-tone character that carries through the overall design.\u003c\/p\u003e\u003cp\u003eThe rainbow bezel is a custom set, adding a spectrum of color that elevates the Daytona's iconic chronograph silhouette into something altogether more expressive. Reference 116523 sits at the intersection of Rolex's legendary motorsport heritage and bold, individualized style.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919851135205,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-Cosmograph-Daytona-116523-Black-Dial-Rainbow-Bezel-Black-PVD-Oyster-Bracelet-Watch-9.jpg?v=1782915760"},{"product_id":"rolex-daytona-116523-black-and-red-dial-black-pvd-oyster-bracelet-watch","title":"Rolex Daytona 116523 Black PVD Steel \u0026 18K Yellow Gold 40mm Black and Red Dial Oyster Bracelet","description":"\u003cp\u003eBuilt around a 40 mm Oyster case in black PVD steel and 18K yellow gold, the Daytona 116523 draws immediate attention with its black and red Arabic numeral dial. Three chronograph subdials track elapsed hours, minutes, and seconds, while the gold-tone engraved tachymeter bezel frames the display with purposeful detail. A screw-down Triplock winding crown and screw-down pushers provide water resistance to 100 meters.\u003c\/p\u003e\u003cp\u003ePower comes from the Rolex Caliber 4130 automatic chronograph movement, delivering a 72-hour power reserve. The Oyster bracelet combines black PVD-coated steel links with solid 18K yellow gold center links, and fastens via an Oysterlock safety clasp featuring the Easylink 5 mm extension for on-the-fly sizing adjustments.\u003c\/p\u003e\u003cp\u003eThis example is offered as a complete set with the original Rolex box and papers. The contrast between the darkened case and bracelet and the warm yellow gold accents gives reference 116523 a distinctive character among Daytona configurations, while the Caliber 4130 ensures the performance the Cosmograph name is known for.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919851397349,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-Daytona-116523-Black-and-Red-Dial-Black-PVD-Oyster-Bracelet-Watch.jpg?v=1782915761"},{"product_id":"rolex-cosmograph-daytona-116523-black-dial-gold-bezel-black-pvd-oyster-bracelet-watch","title":"Rolex Cosmograph Daytona 116523 Black Dial 18kt Yellow Gold Bezel Black PVD Oyster Bracelet","description":"\u003cp\u003eAt 40mm, the Cosmograph Daytona 116523 presents a striking combination of materials: a stainless steel case finished in black PVD coating, crowned by an 18kt yellow gold bezel. The black dial features index hour markers, while scratch-resistant sapphire crystal and a screw-down winding crown round out the case details. Water resistance is rated to 100 metres \/ 330 feet.\u003c\/p\u003e\u003cp\u003eThe three-piece solid-link Oyster bracelet mirrors the case's two-tone character, blending black PVD-coated stainless steel with 18kt gold and securing via an Oysterlock clasp. The result is a bold, high-contrast aesthetic that sets this Daytona apart from more conventional configurations.\u003c\/p\u003e\u003cp\u003eReference 116523 sits within Rolex's storied Daytona lineage, a model long associated with motorsport timing and chronograph precision. This example offers the distinctive look of the PVD treatment alongside genuine gold accents, making it a visually distinctive entry in the Cosmograph family.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919851757797,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-Cosmograph-Daytona-116523-Black-Dial-Gold-Bezel-Black-PVD-Oyster-Bracelet-Watch.webp?v=1782915766"},{"product_id":"rolex-daytona-116523-black-dial-aftermarket-iced-out-bracelet-and-lugs-40mm","title":"Rolex Daytona 116523 Black Dial Aftermarket Iced Out Bracelet and Lugs 40mm","description":"\u003cp\u003eBuilt on the Rolex Daytona reference 116523, this 40mm watch pairs a stainless steel and yellow gold round case with a scratch-resistant sapphire crystal and solid case back. The screw-in crown and fixed bezel stay true to the Daytona's sporting roots, while aftermarket diamonds have been added to the case lugs for a customized presentation.\u003c\/p\u003e\u003cp\u003eThe black dial sits behind the sapphire crystal, offering strong contrast against the two-tone case. The bracelet carries the same stainless steel and yellow gold construction as the case, further enhanced with aftermarket diamonds and secured by a Rolex folding Oysterlock safety clasp — itself diamond-set — with an Easylink 5mm comfort extension link.\u003c\/p\u003e\u003cp\u003eThis pre-owned example is listed in mint condition. It is offered as a custom piece; the diamond work on the bracelet, lugs, and clasp is aftermarket and not original to Rolex.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919854215397,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-116523-black-after-1stock.jpg?v=1782915798"},{"product_id":"rolex-cosmograph-daytona-116523-grey-dial-aftermarket-iced-out-bracelet-and-lugs","title":"Rolex Cosmograph Daytona 116523 Grey Dial Aftermarket Diamond-Set Bracelet and Lugs 40mm","description":"\u003cp\u003eMeasuring 40mm across a round stainless steel and yellow gold case, this Daytona 116523 pairs a grey dial with a scratch-resistant sapphire crystal and solid case back. The fixed bezel and screw-in crown round out a case that has been dressed with aftermarket diamonds along the lugs for an elevated, customized presence.\u003c\/p\u003e\u003cp\u003eThe three-piece solid-link Oyster bracelet in stainless steel and yellow gold has been enhanced with aftermarket diamonds throughout, extending to the Rolex Folding Oysterlock Safety Clasp. The clasp also incorporates the Easylink 5mm comfort extension link, maintaining practical wearability alongside the bold diamond treatment.\u003c\/p\u003e\u003cp\u003ePower comes from an automatic chronometer-grade movement. This example is offered as a complete set, including the original Rolex box and Rolex card.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919859425509,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-116523-icedout-datona-0.jpg?v=1782915835"},{"product_id":"rolex-cosmograph-daytona-116523-champagne-dial","title":"Rolex Cosmograph Daytona 116523-0042 Champagne Dial 40mm Steel and Yellow Gold","description":"\u003cp\u003eCrafted in a combination of stainless steel and yellow gold, the 40mm round case of this Daytona features a scratch-resistant sapphire crystal, a solid case back, a fixed bezel, and a screw-in crown. Water resistance is rated to 100 meters \/ 330 feet, making it as capable as it is striking.\u003c\/p\u003e\u003cp\u003eAt the center of the dial sits a champagne face that complements the warm yellow gold tones throughout the piece. The movement is an automatic chronometer, COSC certified, with a chronograph complication — a nod to the Daytona's enduring connection to the world of motorsport timing.\u003c\/p\u003e\u003cp\u003eThe Oyster bracelet, constructed from stainless steel and yellow gold with three-piece solid links, is secured by a Rolex Folding Oysterlock Safety Clasp. An Easylink 5mm comfort extension link allows for convenient on-the-fly sizing adjustments. Reference 116523-0042 carries the Daytona name with a thoroughly refined two-tone execution.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919959433445,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/rolex-116523-1170-champagne-dial.jpg?v=1782916877"},{"product_id":"rolex-cosmograph-daytona-116523-black-dial","title":"Rolex Cosmograph Daytona 116523-0039 Steel and Yellow Gold Black Dial 40mm","description":"\u003cp\u003eBuilt around a 40mm round case crafted from stainless steel and yellow gold, the Daytona 116523-0039 features a scratch-resistant sapphire crystal, a solid case back, a fixed bezel, and a screw-in crown. Water resistance is rated to 100m\/330ft, making it a capable companion well beyond the racetrack.\u003c\/p\u003e\u003cp\u003eThe black dial is housed within the Oyster case and complemented by the Oyster bracelet, constructed with three-piece solid links in yellow gold and steel. The bracelet secures via a Rolex Folding Oysterlock Safety Clasp and includes the Easylink 5mm comfort extension link for a personalized fit.\u003c\/p\u003e\u003cp\u003ePowering the watch is an automatic movement certified as a chronometer by COSC, with a chronograph complication that reflects the Daytona's enduring identity as a precision timing instrument.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919959498981,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/rolex-116523-1101-black-dial.jpg?v=1782916878"},{"product_id":"rolex-cosmograph-daytona-116523-black-diamonds-dial","title":"Rolex Cosmograph Daytona 116523-0043 40mm Steel and Yellow Gold Black Diamond Dial","description":"\u003cp\u003eBuilt around a round 40mm case crafted from stainless steel and yellow gold, this Daytona features a scratch-resistant sapphire crystal, a solid case back, a fixed bezel, and a screw-in crown. Water resistance is rated to 100m\/330ft, making it as capable as it is refined.\u003c\/p\u003e\u003cp\u003eThe black dial is adorned with diamonds set in 18kt gold settings, lending the watch a bold yet dressy character. The Oyster bracelet, constructed from three-piece solid links in yellow gold and steel, fastens via a Rolex Folding Oysterlock Safety Clasp with an Easylink 5mm comfort extension link.\u003c\/p\u003e\u003cp\u003ePowering the watch is an automatic chronometer movement with chronograph complications, COSC certified for precision. Reference 116523-0043 represents the Cosmograph Daytona in one of its most visually distinctive two-tone configurations.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919959564517,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/rolex-116523-1091-black-diamonds-dial.jpg?v=1782916879"},{"product_id":"rolex-cosmograph-daytona-116523-dark-mop-roman-dial","title":"Rolex Cosmograph Daytona 116523 Steel and Yellow Gold Dark Mother of Pearl Roman Dial 40mm","description":"\u003cp\u003eReference 116523-BMOPRO presents the Daytona in its iconic 40mm round case crafted from a combination of stainless steel and yellow gold. A scratch-resistant sapphire crystal protects the dial, while a screw-in crown and solid case back contribute to water resistance of 100m\/330ft. The fixed bezel completes the clean, purposeful profile of this chronograph.\u003c\/p\u003e\u003cp\u003eThe dark mother of pearl dial is fitted with Roman numeral hour markers, lending the watch a distinctive character among Daytona references. The COSC-certified automatic chronometer movement powers the chronograph complication within, reflecting a high standard of precision timekeeping.\u003c\/p\u003e\u003cp\u003eThe watch rides on an Oyster bracelet composed of three-piece solid links in matching stainless steel and yellow gold. Securing the bracelet is a Rolex Folding Oysterlock Safety Clasp equipped with an Easylink 5mm comfort extension link, allowing for on-the-fly adjustments to fit.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919959597285,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/rolex-116523-1071-black-mop-roman-dial.jpg?v=1782916880"},{"product_id":"rolex-cosmograph-daytona-116523-dark-mop-diamonds-dial","title":"Rolex Cosmograph Daytona 116523-BMOPDO Two-Tone Dark Mother of Pearl Diamond Dial 40mm","description":"\u003cp\u003ePresented in a 40mm round case crafted from stainless steel and yellow gold, this Rolex Cosmograph Daytona carries reference number 116523-BMOPDO. The case features a scratch-resistant sapphire crystal, a fixed bezel, a screw-in crown, and a solid case back, with water resistance rated to 100m\/330ft.\u003c\/p\u003e\u003cp\u003eThe dark mother of pearl dial is adorned with diamonds set in 18kt gold settings, lending depth and brilliance to the chronograph layout. Three subsidiary registers complement the dial's distinctive character, while the Oyster bracelet — constructed with three-piece solid links in yellow gold and steel — fastens via a Rolex Folding Oysterlock Safety Clasp with an Easylink 5mm comfort extension.\u003c\/p\u003e\u003cp\u003eInside, an automatic movement certified as a chronometer by COSC drives the chronograph complication, meeting the precision standards associated with the Daytona lineage. Reference 116523-BMOPDO represents a compelling intersection of sporty function and decorative detail within the Cosmograph Daytona collection.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919959662821,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/rolex-116523-1046-black-mop-roman-dial.jpg?v=1782916881"},{"product_id":"rolex-cosmograph-daytona-116523-grey-dial","title":"Rolex Cosmograph Daytona 116523-0041 Grey Dial 40mm Steel and Yellow Gold","description":"\u003cp\u003eMeasuring 40mm in diameter, the round case of reference 116523-0041 is crafted from stainless steel and yellow gold, fitted with a scratch-resistant sapphire crystal, a fixed bezel, and a solid case back. A screw-in crown and 100m\/330ft of water resistance complete the case specification.\u003c\/p\u003e\u003cp\u003eThe grey dial is housed behind that sapphire crystal and driven by an automatic chronometer-certified movement with chronograph complication — COSC certified for precision. The three-piece solid-link Oyster bracelet in stainless steel and yellow gold secures via a Rolex Folding Oysterlock Safety Clasp featuring the Easylink 5mm comfort extension link.\u003c\/p\u003e\u003cp\u003eThis example comes as a complete set, including the original Rolex box and Rolex card.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919959728357,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/rolex-116523-1041-grey-dial.jpg?v=1782916882"},{"product_id":"rolex-cosmograph-daytona-116523-mop-diamonds-dial","title":"Rolex Cosmograph Daytona 116523 Stainless Steel \u0026 Yellow Gold MOP Diamond Dial 40mm","description":"\u003cp\u003eHoused in a round 40 mm case crafted from stainless steel and yellow gold, the Daytona 116523 features a scratch-resistant sapphire crystal, a fixed bezel, a screw-in crown, and a solid case back. Water resistance is rated to 100 m \/ 330 ft, making this a refined yet capable chronograph companion.\u003c\/p\u003e\u003cp\u003eThe white mother-of-pearl dial is adorned with diamonds held in 18 kt gold settings, lending the piece a distinctly dressy character. Power comes from an automatic chronometer movement that is COSC certified, with a chronograph complication rounding out the functionality.\u003c\/p\u003e\u003cp\u003eThe watch rides on an Oyster bracelet composed of three-piece solid links in stainless steel and yellow gold, secured by a Rolex Folding Oysterlock Safety Clasp with an Easylink 5 mm comfort extension link for an adjustable, secure fit on the wrist.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919959793893,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/rolex-116523-0053-mother-of-pearl-dial.jpg?v=1782916883"},{"product_id":"rolex-cosmograph-daytona-116523-white-dial","title":"Rolex Cosmograph Daytona 116523-0040 White Dial 40mm Steel \u0026 Yellow Gold","description":"\u003cp\u003eReference 116523-0040 presents the Cosmograph Daytona in a 40mm round case crafted from stainless steel and yellow gold, protected by a scratch-resistant sapphire crystal and a solid case back. A fixed bezel and screw-in crown complete the case, which carries a water resistance rating of 100m\/330ft.\u003c\/p\u003e\u003cp\u003eThe white dial is framed by the Daytona's signature chronograph layout, while the movement within is an automatic caliber certified as a chronometer by COSC, offering chronograph complication functionality. Every detail of the dial and case reflects the purposeful design language the Daytona has carried since its motorsport origins.\u003c\/p\u003e\u003cp\u003eThe watch rides on an Oyster bracelet composed of three-piece solid links in yellow gold and steel, secured by a Rolex Folding Oysterlock Safety Clasp. An Easylink 5mm comfort extension link is built into the clasp, allowing for easy on-the-fly adjustments to bracelet length.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":49919959859429,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/rolex-116523-0040-white-dial.jpg?v=1782916884"},{"product_id":"rolex-daytona-116523-2","title":"Rolex Cosmograph Daytona 116523 Ivory Dial Two-Tone Mens Watch","description":"\u003cp\u003eHoused in a 40mm round case crafted from stainless steel and 18K yellow gold, the Daytona 116523 delivers the hallmark two-tone aesthetic that has made this reference a favorite among watch enthusiasts. The screw-down crown and fold clasp of the Oyster bracelet speak to the model's commitment to secure, reliable wear.\u003c\/p\u003e\u003cp\u003eThe ivory dial features contrasting black subdials, luminescent index hour markers, and luminescent hands for legibility in varied lighting conditions. Arabic numeral markers complete the dial layout, while the fixed bezel and scratch-resistant sapphire crystal frame the face with purpose. Functions include chronograph, hour, minute, and second.\u003c\/p\u003e\u003cp\u003eDriven by an automatic movement and carrying Swiss Made designation, this example is offered in pristine used condition and comes with its original box. Please note that original papers are not included.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864132645093,"sku":"WMD130373","price":19760.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/rolex-daytona-116523-ivory-stainless-steel.png?v=1789412925"},{"product_id":"rolex-daytona-116523-black-dial-black-oysterflex-strap-pvd-dlc-coated-watch","title":"Rolex Daytona 116523 Black Dial PVD\/DLC Coated Gold\/Steel Watch with Oysterflex Strap","description":"\u003cp\u003eThis Daytona 116523 has been custom treated with a PVD\/DLC coating across its 40 mm round Gold\/Steel case, giving the watch a deep, uniform black presence on the wrist. The tachymeter-engraved bezel and screw-down crown complement the blacked-out aesthetic, while the scratch-resistant sapphire crystal protects the dial beneath.\u003c\/p\u003e\u003cp\u003eThe black dial is fitted with silver-tone hands, index hour markers, and three chronograph sub-dials — delivering the analog readout of hour, minute, and second that the Daytona is known for. Water resistance is rated to 100 meters \/ 330 feet, and the automatic movement keeps everything running reliably. The PVD\/DLC-coated Oysterflex strap carries the custom finish through to the bracelet.\u003c\/p\u003e\u003cp\u003ePlease note that the PVD\/DLC coating and dial are custom made, as disclosed in the product specifications. This watch is presented in new condition and ships with its original box and original papers. Swiss Made designation applies.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864145129701,"sku":"WMDPVD04","price":29999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-Daytona-PVD.png?v=1789413051"},{"product_id":"rolex-cosmograph-daytona-116523","title":"Rolex Cosmograph Daytona 116523 Black PVD\/DLC Black Dial Rainbow Bezel Oysterflex Band","description":"\u003cp\u003eThis 40 mm Daytona carries an aftermarket PVD\/DLC coating that gives the case its deep black appearance, complemented by a black analog dial with index markers and silver-tone hands. The rainbow custom-set bezel — fitted with synthetic gems, not diamonds — adds vivid color contrast that sets this piece apart from any standard configuration. An Oysterlock-clasp rubber band rounds out the sport-forward aesthetic.\u003c\/p\u003e\u003cp\u003eBeneath the scratch-resistant sapphire crystal, the watch runs on an automatic movement and delivers hour, minute, second, and chronometer functions. The screw-down crown and 100 meters \/ 330 feet of water resistance speak to the robust engineering of the underlying Daytona platform. The black coating, rainbow bezel, and rubber strap are aftermarket customizations applied to the ref. 116523 base watch.\u003c\/p\u003e\u003cp\u003eThis example is offered in new condition and comes with its original box and original papers. The watch label reads Swiss Made, and the reference is 116523.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864145260773,"sku":"WMD73890","price":32448.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/Rolex-Daytona-116523.jpg?v=1789413052"},{"product_id":"rolex-daytona-stainless-steel-yellow-gold-champagne-dial-mens-watch-116523-new","title":"Rolex Cosmograph Daytona 116523 Champagne Dial Two-Tone Mens Watch","description":"\u003cp\u003eThe Cosmograph Daytona ref. 116523 pairs a 40mm round stainless steel and 18K yellow gold case with a matching two-tone Oyster bracelet, secured by a fold clasp. A fixed bezel and screw-down crown round out the case design, while scratch-resistant sapphire crystal protects the dial beneath.\u003c\/p\u003e\u003cp\u003eThe champagne dial is equipped with luminescent gold-tone hands and luminescent index hour markers, presenting chronograph functionality alongside hours, minutes, and seconds in a clean analog layout. Power comes from an automatic movement, and the watch carries Swiss made designation.\u003c\/p\u003e\u003cp\u003eThis example dates to 2015 and is described as pristine. It is accompanied by its original box and papers, making it a well-documented example of Rolex's celebrated two-tone Daytona lineup.\u003c\/p\u003e","brand":"It's That Time","offers":[{"title":"Default Title","offer_id":52864227016933,"sku":"WMD130370","price":21599.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5600\/7653\/files\/1_4__9.jpg?v=1789413813"}],"url":"https:\/\/itsthattimenyc.com\/collections\/rolex-daytona-116523.oembed","provider":"It's That Time ","version":"1.0","type":"link"}